Corporate Sustainability Branding, Steffen Hermann
Автор: Miguel Angel Gardetti, Ana Laura Torres Название: Textiles, Fashion and Sustainability: A special theme issue of The Journal of Corporate Citizenship (Issue 45) ISBN: 1783530189 ISBN-13(EAN): 9781783530182 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Невозможна поставка. Описание: This special issue explores the challenges of developing a more sustainable textile industry - an industry that generated US$1 trillion of world consumer spending in 2000; that is diverse and heterogeneous; and significant parts of which are dominated by developing countries, particularly in Asia, and above all by China.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Bals Lydia, Tate Wendy Название: Implementing Triple Bottom Line Sustainability Into Global Supply Chains ISBN: 178353351X ISBN-13(EAN): 9781783533510 Издательство: Taylor&Francis Рейтинг: Цена: 81650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The global sustainability challenge is urgent, tremendous and increasing. From an ecological perspective, the current worldwide resource footprint requires approximately 1.5 planets to sustain existing life, and with current usage would require two planets by 2030. The social impact of ever-growing resource use disproportionately affects the world’s poor – the 3 billion people living on less than $2.50 a day, as they struggle to acquire what is needed to survive. The serious ecological and social challenges we face in trying to establish global sustainable supply chains must not be underestimated, yet so far research has largely ignored the social dimension in favour of the environmental and economic. So how can we develop business strategies that move away from a primary economic focus and give equal weight to people, planet and profit? How can we create sustainable supply chains that take a true triple-bottom-line approach?Implementing Triple Bottom Line Sustainability into Global Supply Chains features innovative research, highlighting new cases, approaches and concepts in how to successfully implement sustainability – covering economic, ecological and social dimensions – into global supply chains. The four parts cover the rationale for sustainable global supply chains, key enablers, case studies showing clear implementation steps, and directions for future research and development.This book is a must-read for any academic researching in sustainable supply chain management, procurement or business strategy, and for business leaders seeking cases that will inform a critical step forward for CSR programmes.
Автор: Oliver Salzmann Название: Corporate Sustainability Management in the Energy Sector ISBN: 3834908541 ISBN-13(EAN): 9783834908544 Издательство: Springer Рейтинг: Цена: 78350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Oliver Salzmann provides a comprehensive view on corporate sustainability management in companies such as Shell and RWE and develops a model for the systematization of strategic, thus profit-oriented, corporate sustainability management.
Автор: Wojewoda, Nicolo Название: How to engage youth to drive corporate sustainability ISBN: 1909293482 ISBN-13(EAN): 9781909293489 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners. How to Engage Youth to Drive Corporate Sustainability raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. It provides practical steps that professionals can take to engage young people and drive forward - with more effectiveness and legitimacy - their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, taking into account the changing nature of the sustainability space.
Автор: Twigg, Caroline Название: Corporate sustainability in india ISBN: 190929375X ISBN-13(EAN): 9781909293755 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This short guide offers practical insights for companies or foundations who want to run their business in India in a sustainable way.
In this concise, expert guide, Caroline Twigg draws on her experience of setting up the India office for the World Business Council for Sustainable Development. She starts with a brief overview of India's history, culture and relationship with the environment, presents an overview of doing business in India in general, and then covers: policy and regulations that influence sustainability actions in India; how sustainability is interpreted in India and how that may impact a company's engagement; how companies already work on sustainability and what might come in the future; a valuable list of the organizations and resources that will help you deliver on your business and sustainability goals.
If you work for an international company based outside of India, if you run a foundation with projects in India, if you have products or services with a sustainability focus and are hoping to expand your business in India, or if you are tasked with communicating your company's sustainability work in India, this book will help you engage with your partners respectfully, effectively and easily.
Автор: David Grayson Название: Cranfield on Corporate Sustainability ISBN: 1906093822 ISBN-13(EAN): 9781906093822 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Невозможна поставка. Описание: This book aims to provide a roadmap both for business students - the leaders of tomorrow - and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda.
Автор: Bouma, Jan Jaap (erasmus University Rotterdam, The Netherlands) Walters, Teun (wittenborg University, The Netherlands) Название: Corporate sustainability wolters a ISBN: 1138193763 ISBN-13(EAN): 9781138193765 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines corporate sustainability, the role of managers in innovative business models and the need for management accounting information. This book will be of great relevance to students, scholars and professionals with an interest in corporate sustainability, social responsibility, environmental management and eco-innovation.
Автор: Bouma, Jan Jaap (erasmus University Rotterdam, The Netherlands) Walters, Teun (wittenborg University, The Netherlands) Название: Corporate sustainability wolters a ISBN: 1138193755 ISBN-13(EAN): 9781138193758 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines corporate sustainability, the role of managers in innovative business models and the need for management accounting information. This book will be of great relevance to students, scholars and professionals with an interest in corporate sustainability, social responsibility, environmental management and eco-innovation.
Автор: Melewar Название: Corporate Branding ISBN: 0415721113 ISBN-13(EAN): 9780415721110 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources.
Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes:
Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative.
These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Автор: Melewar Tc Название: Corporate Branding ISBN: 0415721121 ISBN-13(EAN): 9780415721127 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources.
Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes:
Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative.
These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Автор: Jose Pd Название: Corporations and Sustainability: The South Asian Perspective ISBN: 1783530847 ISBN-13(EAN): 9781783530847 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Corporations and Sustainability: A South Asian Perspective is a compilation of contributions from leading academics and practitioners that provides an overview of the key challenges and opportunities related to sustainability in South Asia. Informs an important perspective for researchers as well as students of business and environment.
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