Mandel-Handbook of US Consumer Economics, Haughwout, Andrew

Автор: Chernyshova Natalya
Название: Soviet Consumer Culture in the Brezhnev Era
ISBN: 1138182923 ISBN-13(EAN): 9781138182929
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project.The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.

Автор: Wray, Randall, Dantas F.
Название: Handbook Of Economic Stagnation
ISBN: 0128158980 ISBN-13(EAN): 9780128158982
Издательство: Elsevier Science
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Цена: 132500.00 T
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Описание:

Handbook of Economic Stagnation takes a broad view, including contributions from orthodox and heterodox economists who examine situations in countries and worldwide regions, including Japan and the Euro area. To be sure, stagnation is periodically relieved by short economic bursts usually brought on by unsustainable asset price bubbles. Once the bubbles burst, stagnation returns. This book's fresh, comprehensive approach to the topic makes it the premier source for anyone affected by these cycles.

Автор: Gurova
Название: Fashion and the Consumer Revolution in Contemporary Russia
ISBN: 0415841356 ISBN-13(EAN): 9780415841351
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Невозможна поставка.
Описание: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.

Автор: Yurchisin Jennifer
Название: Fashion and the Consumer
ISBN: 184520798X ISBN-13(EAN): 9781845207984
Издательство: Berg Publishers
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Цена: 25330.00 T
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Описание: This book offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behavior, as well as issues connected with disposal and sustainability.

Название: Historical Consumer
ISBN: 0230273661 ISBN-13(EAN): 9780230273665
Издательство: Springer
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Цена: 111790.00 T
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Описание: This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the `consumer revolution` in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.

Название: Consumer Psychology 2e
ISBN: 0335247962 ISBN-13(EAN): 9780335247967
Издательство: McGraw-Hill
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Цена: 37740.00 T
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Описание:

- Why do people behave and think the way they do?
- What makes people choose certain products and services?
- How does consumption affect our everyday lives?

Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.

Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.
This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include:

- Memory and learning
- Perception and attention
- Emotions
- Decision making
- Motivation
- Happiness

This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as:

- Motives for and consequences of sharing in a social media environment
- Online gaming and online customized advertising
- Sustainable consumption and how to increase it

Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.

Автор: Olga Kravets , edited
Название: The Sage handbook of consumer culture
ISBN: 1473929512 ISBN-13(EAN): 9781473929517
Издательство: Sage Publications
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Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.

Автор: Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Название: Handbook of Research on Contemporary Consumerism
ISBN: 1522582703 ISBN-13(EAN): 9781522582700
Издательство: Mare Nostrum (Eurospan)
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Цена: 255030.00 T
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Описание: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry.

The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Автор: Cait Lamberton, Derek D. Rucker, Stephen A. Spiller
Название: The Cambridge Handbook of Consumer Psychology
ISBN: 1009243969 ISBN-13(EAN): 9781009243964
Издательство: Cambridge Academ
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Цена: 61240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Автор: Cait Lamberton, Derek D. Rucker, Stephen A. Spiller
Название: The Cambridge Handbook of Consumer Psychology
ISBN: 1009243934 ISBN-13(EAN): 9781009243933
Издательство: Cambridge Academ
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Цена: 168960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Автор: Kaufmann
Название: Handbook Of Research On Managing And Influencing Consumer Behavior
ISBN: 1466665475 ISBN-13(EAN): 9781466665477
Издательство: Mare Nostrum (Eurospan)
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Цена: 344650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Автор: Buckingham David
Название: Childhood and Consumer Culture
ISBN: 1137442220 ISBN-13(EAN): 9781137442222
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent years children have become an increasingly important consumer market, and there is growing concern about the `commercialisation` of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children`s engagement with consumer culture from a wide range of international settings.