An Integrated Approach to Communication Theory and Research,
Старое издание
Название: An Integrated Approach to Communication Theory and Research ISBN: 1138561479 ISBN-13(EAN): 9781138561472 Издательство: Taylor&Francis Рейтинг: Цена: 78590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area.
Автор: Persuit Jeanne M. Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach ISBN: 1498516165 ISBN-13(EAN): 9781498516167 Издательство: Bloomsbury Рейтинг: Цена: 41580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Автор: Schwarz Andreas Название: Handbook of International Crisis Communication Research ISBN: 1118516761 ISBN-13(EAN): 9781118516768 Издательство: Wiley Рейтинг: Цена: 178410.00 T Наличие на складе: Поставка под заказ. Описание: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields.
Автор: Cassidy R. Sugimoto Название: Theories of Informetrics and Scholarly Communication ISBN: 3110298031 ISBN-13(EAN): 9783110298031 Издательство: Walter de Gruyter Цена: 92030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Scientometrics have become an essential element in the practice and evaluation of science and research, including both the evaluation of individuals and national assessment exercises. Yet, researchers and practitioners in this field have lacked clear theories to guide their work. As early as 1981, then doctoral student Blaise Cronin published "The need for a theory of citing" —a call to arms for the fledgling scientometric community to produce foundational theories upon which the work of the field could be based. More than three decades later, the time has come to reach out the field again and ask how they have responded to this call. This book compiles the foundational theories that guide informetrics and scholarly communication research. It is a much needed compilation by leading scholars in the field that gathers together the theories that guide our understanding of authorship, citing, and impact.
Автор: Em Griffin , Andrew Ledbetter, Glenn Sparks Название: A First Look At Communication Theory ISBN: 9814577162 ISBN-13(EAN): 9789814577168 Издательство: McGraw-Hill Рейтинг: Цена: 60620.00 T Наличие на складе: Невозможна поставка. Описание: Encourages students who are encountering the field of communication for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives.
Автор: John DiMarco Название: Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations ISBN: 1119118905 ISBN-13(EAN): 9781119118909 Издательство: Wiley Рейтинг: Цена: 82310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Автор: Jandt Fred E. Название: An Introduction to Intercultural Communication: Identities in a Global Community ISBN: 1483344304 ISBN-13(EAN): 9781483344300 Издательство: Sage Publications Рейтинг: Цена: 91870.00 T Наличие на складе: Поставка под заказ. Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Persuit Jeanne M. Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach ISBN: 0739171135 ISBN-13(EAN): 9780739171134 Издательство: Неизвестно Рейтинг: Цена: 173190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Автор: Andrew Wiesner Название: A Sports-Oriented Approach to Introductory Statistics ISBN: 1621316408 ISBN-13(EAN): 9781621316404 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 67450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: No one can deny the obvious link between statistics and sports, and many a sports fan can reel off a lengthy list of statistics about a favourite team or player. This anthology combines the study of statistics with the high interest area of sports to create a text that delivers an engaging and effective introduction to statistical principles.
Автор: BROWNING Название: Advances in research using the C-SPAN archives / ISBN: 1557537623 ISBN-13(EAN): 9781557537621 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a guide to the latest research using the C-SPAN Archives. In this book, nine authors present original work using the video archives to study presidential debates, public opinion and Congress, analysis of the Violence Against Women Act and the Great Lakes freshwater legislation, as well as President Clinton’s grand jury testimony. The C-SPAN Archives contain over 220,000 hours of first run digital video of the nation’s public affairs record. These and other essays serve as guides for scholars who want to explore the research potential of this robust public policy and communications resource.
Автор: Diehl Название: Handbook of Integrated CSR Communication ISBN: 3319446983 ISBN-13(EAN): 9783319446981 Издательство: Springer Рейтинг: Цена: 204970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.
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