Creating and Managing a CRM Platform for your Organisation, Boulton, Richard||

Автор: Boulton, Richard||
Название: Creating and Managing a CRM Platform for your Organisation
ISBN: 1138335789 ISBN-13(EAN): 9781138335783
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.

Автор: Perna Andrea
Название: CRM Systems in Industrial Companies
ISBN: 1137335653 ISBN-13(EAN): 9781137335654
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Автор: Chorianopoulos Antonios
Название: Effective CRM Using Predictive Analytics
ISBN: 1119011558 ISBN-13(EAN): 9781119011552
Издательство: Wiley
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Цена: 48520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.

Автор: Hoverstadt
Название: The Fractal Organisation - Creating Sustainable Organisations with the Viable System Model
ISBN: 0470060565 ISBN-13(EAN): 9780470060568
Издательство: Wiley
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Цена: 33790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Stafford Beer was ` one of the most remarkable figures which British operational research has produced...he founded two major and pioneering OR groups; wrote some of the best books about the subject; and was a world leader in the development of systems ideas ` (extract from obituary- OR newsletter).