Creating and Managing a CRM Platform for your Organisation, Boulton, Richard||

Автор: Boulton, Richard||
Название: Creating and Managing a CRM Platform for your Organisation
ISBN: 1138335800 ISBN-13(EAN): 9781138335806
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.

Автор: Chorianopoulos Antonios
Название: Effective CRM Using Predictive Analytics
ISBN: 1119011558 ISBN-13(EAN): 9781119011552
Издательство: Wiley
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Цена: 48520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.

Автор: Victor Paashuis
Название: The Organisation of Integrated Product Development
ISBN: 3540762256 ISBN-13(EAN): 9783540762256
Издательство: Springer
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Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In todays industries, New Product Development (NPD) is often the focal point of competition. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations?

Автор: Perna Andrea
Название: CRM Systems in Industrial Companies
ISBN: 1137335653 ISBN-13(EAN): 9781137335654
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Автор: Kecheng Liu; Rodney J. Clarke; Peter B?gh Andersen
Название: Information, Organisation and Technology
ISBN: 1461356628 ISBN-13(EAN): 9781461356622
Издательство: Springer
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Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organisational semiotics is a discipline that is concerned with the interrelationships between individuals and groups, and between humans and technology, functioning in organisations and society.

Автор: Guido Reger; Ulrich Schmoch
Название: Organisation of Science and Technology at the Watershed
ISBN: 3790809101 ISBN-13(EAN): 9783790809107
Издательство: Springer
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Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A more detailed understanding of the interaction between science and technology is necessary in order to develop appropriate tools for future R&D management and technology policy. The second part examines the challenges to R&D management and appropriate management tools from the perspective of industrial enterprises.