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Leading Transformation: How to Take Charge of Your Company`s Future, Furr Nathan, Nel Kyle, Ramsoy Thomas Zoega

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Автор: Furr Nathan, Nel Kyle, Ramsoy Thomas Zoega
Название:  Leading Transformation: How to Take Charge of Your Company`s Future   (Натан Фёрр, Кайл Нел, Томас Цоэга Рамсей: Трансформация лидерства. Как принять ответственность за бу)
Издательство: NBN International
ISBN: 1633696545
ISBN-13(EAN): 9781633696549
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.476 кг.
Дата издания: 23.10.2018
Язык: English
Размер: 167 x 244 x 21
Читательская аудитория: General (us: trade)
Поставляется из: Англии

Leaders know that their job is to lead transformation to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail doing so. But not because they cant solve a technology or strategy problem. They will fail because of the intractable human problems--fear, habits and routines, politics, the inability to see what doesnt yet exist--associated with change. These challenges are as old as the hills, but what if there were finally a way to transcend them?

This book reveals a radical new method for doing just that. Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change. Broken down into three steps--envisioning the possible, breaking down resistance, and prototyping the future--this process uses cutting-edge tools such as science fiction, artifact trails, and neuroprototypes to overcome peoples inability to imagine or react to what doesnt yet exist, override powerful habits and routines that prevent people from changing, and create compelling narratives about the organizations future and how to get there.

Used successfully by organizations such as Lowes, Pepsi, IKEA, Google and others--with numerous other companies around the world learning how to apply it--the process revealed in this book gives leaders the means to effectively transcend the human barriers that hold organizations back.

Introduction to Neuromarketing & Consumer Neuroscience

Автор: Ramsoy, Dr Thomas Zoega
Название: Introduction to Neuromarketing & Consumer Neuroscience
ISBN: 8799760207 ISBN-13(EAN): 9788799760206
Издательство: Неизвестно
Цена: 66000 T
Наличие на складе: Поставка под заказ.

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