Visual Merchandising, 

Автор: Karin Zaghi
Название: Visual Merchandising: In-store Communication to Enhance Customer Value
ISBN: 888548641X ISBN-13(EAN): 9788885486416
Издательство: Mare Nostrum (Eurospan)
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Цена: 72070.00 T
Наличие на складе: Невозможна поставка.
Описание: Buying behavior is a process that is conditioned by a complex receptive system, originating with the product`s physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

Автор: Larocci Louisa
Название: Visual Merchandising
ISBN: 1409426971 ISBN-13(EAN): 9781409426974
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism.

Автор: Ebster Claus, Garaus Marion
Название: Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition
ISBN: 1631571125 ISBN-13(EAN): 9781631571121
Издательство: Mare Nostrum (Eurospan)
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Цена: 18390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis ? vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.