Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Bowie David Название: Hospitality Marketing ISBN: 1138927481 ISBN-13(EAN): 9781138927483 Издательство: Taylor&Francis Рейтинг: Цена: 61240.00 T Наличие на складе: Нет в наличии. Описание:
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.
Автор: Brotherton Bob Название: Researching Hospitality and Tourism ISBN: 1446287556 ISBN-13(EAN): 9781446287552 Издательство: Sage Publications Рейтинг: Цена: 48570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
Автор: Goodenough Anne Название: Applied Ecology ISBN: 0198723288 ISBN-13(EAN): 9780198723288 Издательство: Oxford Academ Рейтинг: Цена: 60180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Applied Ecology shows students how an understanding of ecological theory can be used to address the important issues facing ecologists today. Its problem-solving approach reflects the reality of using ecological tools in applied contexts, while highlighting the underlying theories so the link between theory and practice is clear.
Автор: Russon Anne E. Название: Primate Tourism ISBN: 110846467X ISBN-13(EAN): 9781108464673 Издательство: Cambridge Academ Рейтинг: Цена: 38010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presenting assessments on the impact of tourism to primates, this book weighs its conservation costs and benefits, offering suggestions for improving its conservation benefits in view of the many primates facing extinction and tourism growth. Written for conservationists and scientists, it is also relevant to tourists and tourism professionals.
Название: Political Ecology and Tourism ISBN: 1138852465 ISBN-13(EAN): 9781138852464 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Very few tourism scholars have used political ecology as a lens to examine tourism-centric natural resource management issues. This book brings together a experts in the field to provide a global exploration of the application of political ecology to tourism.
Название: Political ecology of tourism ISBN: 113859248X ISBN-13(EAN): 9781138592483 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Why has political ecology been assigned so little attention in tourism studies, despite its broad and critical interrogation of environment and politics? As the first full-length treatment of a political ecology of tourism, the collection addresses this lacuna and calls for the further establishment of this emerging interdisciplinary subfield.
Drawing on recent trends in geography, anthropology, and environmental and tourism studies, Political Ecology of Tourism: Communities, Power and the Environment employs a political ecology approach to the analysis of tourism through three interrelated themes: Communities and Power, Conservation and Control, and Development and Conflict. While geographically broad in scope--with chapters that span Central and South America to Africa, and South, Southeast, and East Asia to Europe and Greenland--the collection illustrates how tourism-related environmental challenges are shared across prodigious geographical distances, while also attending to the nuanced ways they materialize in local contexts and therefore demand the historically situated, place-based and multi-scalar approach of political ecology. This collection advances our understanding of the role of political, economic and environmental concerns in tourism practice. It offers readers a political ecology framework from which to address tourism-related issues and themes such as development, identity politics, environmental subjectivities, environmental degradation, land and resources conflict, and indigenous ecologies. Finally, the collection is bookended by a pair of essays from two of the most distinguished scholars working in the subfield: Rosaleen Duffy (foreword) and James Igoe (afterword).
This collection will be valuable reading for scholars and practitioners alike who share a critical interest in the intersection of tourism, politics and the environment
Автор: Ruben C. Lois-gonzalez, Xose M. Santos-solla Название: New Tourism in the 21st Century ISBN: 1443858927 ISBN-13(EAN): 9781443858922 Издательство: Cambridge Scholars Рейтинг: Цена: 41170.00 T Наличие на складе: Нет в наличии. Описание: This book analyses the cultural elements of 21st-century tourism. The structure of the book is based on four main issues, which will help further the reader’s understanding of present-day experiential tourism: namely urban and cultural tourism on a global scale; specific studies of new products linked to reappraising the landscape; heritage; and nature. It also examines the influence of branding and of the images projected in order to promote this new type of tourism, using both theoretical and general approaches. Finally, the Camino de Santiago is analysed as a paradigm of the new pilgrimage routes all over the world, with their implications and polysemic nature.Culture, nature, spirituality and urbanism are brought together in a series of studies of contemporary tourist activities. Tourism is, in short, an activity that marks the return of slow movement, of calm and relaxation, of the landscape and of self-rediscovery as a reappraised counterpoint to the frenetic pace of life in modern-day societies.
Автор: Noel B. Salazar, Nelson H. H. Graburn Название: Tourism Imaginaries: Anthropological Approaches ISBN: 1785333356 ISBN-13(EAN): 9781785333354 Издательство: Berghahn Рейтинг: Цена: 31970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
It is hard to imagine tourism without the creative use of seductive, as well as restrictive, imaginaries about peoples and places. These socially shared assemblages are collaboratively produced and consumed by a diverse range of actors around the globe. As a nexus of social practices through which individuals and groups establish places and peoples as credible objects of tourism, “tourism imaginaries” have yet to be fully explored. Presenting innovative conceptual approaches, this volume advances ethnographic research methods and critical scholarship regarding tourism and the imaginaries that drive it. The various authors contribute methodologically as well as conceptually to anthropology’s grasp of the images, forces, and encounters of the contemporary world.
Автор: Yang Название: Asian Cultures and Contemporary Tourism ISBN: 981107979X ISBN-13(EAN): 9789811079795 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.
Автор: Mallen Cheryl Название: Event Management in Sport, Recreation and Tourism, 3rd edition ISBN: 1138234761 ISBN-13(EAN): 9781138234765 Издательство: Taylor&Francis Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their diverse responsibilities through each phase of the event planning process, this is still the only textbook to define the concept of knowledge in the context of event management, placing it at the centre of professional practice. Designed to encourage critical thinking on the part of the student, this book helps them develop the skills that they will need to become effective and reflective practitioners in the events industry. Containing a rich array of international real-world case studies, data and practical examples from sport, recreation and tourism contexts, this third edition is also enhanced by two completely new chapters on contemporary management issues and ethics in event management. Event Management in Sport, Recreation and Tourism is essential reading for any student or practitioner working in event management, sport management, leisure management, outdoor recreation or tourism.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
