Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Yang Название: Asian Cultures and Contemporary Tourism ISBN: 981107979X ISBN-13(EAN): 9789811079795 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.
Автор: Jamal Название: Justice and Ethics in Tourism ISBN: 1138060712 ISBN-13(EAN): 9781138060715 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book to look at justice and ethics in tourism in one volume, bringing theoretical perspectives into conversation with tourism, development and the environment. Comprehensive and accessible, this is essential reading for tourism students and researchers and will be of valuable reading for policy makers.
Автор: Ross Dowling, Clare Weeden Название: Cruise Ship Tourism ISBN: 1780646089 ISBN-13(EAN): 9781780646084 Издательство: Marston Book Services Рейтинг: Цена: 227500.00 T Наличие на складе: Невозможна поставка. Описание: Covering the economic, social and environmental impacts of cruising, this book combines the latest research with practical case studies to provide a comprehensive account of the subject. It reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development.
Автор: Guilherme Lohmann, Alexandre Panosso Netto Название: Tourism Theory: Concepts, Models and Systems ISBN: 1780647158 ISBN-13(EAN): 9781780647159 Издательство: Marston Book Services Рейтинг: Цена: 153650.00 T Наличие на складе: Невозможна поставка. Описание: Developed from the successful Portuguese textbook Teoria do Turismo, Tourism Theory provides clear and thorough coverage of all aspects of tourism theory for students and researchers of tourism. It examines general concepts in tourism; disciplines and topics; the tourist; intermediation, distribution and travel; and the tourism destination.
Автор: Morrison Название: Managing and Marketing Tourism Destinations ISBN: 1138897299 ISBN-13(EAN): 9781138897298 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Нет в наличии. Описание: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Автор: Chris Cooper, Serena Volo, William C. Gartner, Noe Название: Sage handbook of tourism management ISBN: 1526461129 ISBN-13(EAN): 9781526461124 Издательство: Sage Publications Рейтинг: Цена: 163680.00 T Наличие на складе: Поставка под заказ. Описание: The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Автор: Inkson Clare Название: Tourism Management ISBN: 1526423898 ISBN-13(EAN): 9781526423894 Издательство: Sage Publications Рейтинг: Цена: 47510.00 T Наличие на складе: Поставка под заказ. Описание: An introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities. Now in a full colour design, the new edition features a clear focus on the issues affecting 21st century tourism, providing students with extensive coverage on the effects of globalisation and global conflict; sustainability and climate change; developments in digital technology and the rise of the sharing economy. International case-studies and snapshots (mini-case studies) are used throughout and have been taken from around the globe, including the US, China, Russia, Gambia, Bhutan, Cuba, Singapore, New Zealand, Australia, Caribbean, Canada and the UK, and from companies including TUI, Airbnb and Marriot. The accompanying Online Resources include PowerPoint slides and an Instructor's Manual for lecturers and additional case studies, useful video links, and web links for students. Suitable for students new to tourism studies.
Автор: Brotherton Bob Название: Researching Hospitality and Tourism ISBN: 1446287556 ISBN-13(EAN): 9781446287552 Издательство: Sage Publications Рейтинг: Цена: 48570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
Автор: Ruben C. Lois-gonzalez, Xose M. Santos-solla Название: New Tourism in the 21st Century ISBN: 1443858927 ISBN-13(EAN): 9781443858922 Издательство: Cambridge Scholars Рейтинг: Цена: 41170.00 T Наличие на складе: Нет в наличии. Описание: This book analyses the cultural elements of 21st-century tourism. The structure of the book is based on four main issues, which will help further the reader’s understanding of present-day experiential tourism: namely urban and cultural tourism on a global scale; specific studies of new products linked to reappraising the landscape; heritage; and nature. It also examines the influence of branding and of the images projected in order to promote this new type of tourism, using both theoretical and general approaches. Finally, the Camino de Santiago is analysed as a paradigm of the new pilgrimage routes all over the world, with their implications and polysemic nature.Culture, nature, spirituality and urbanism are brought together in a series of studies of contemporary tourist activities. Tourism is, in short, an activity that marks the return of slow movement, of calm and relaxation, of the landscape and of self-rediscovery as a reappraised counterpoint to the frenetic pace of life in modern-day societies.
Автор: Mallen Cheryl Название: Event Management in Sport, Recreation and Tourism, 3rd edition ISBN: 1138234761 ISBN-13(EAN): 9781138234765 Издательство: Taylor&Francis Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their diverse responsibilities through each phase of the event planning process, this is still the only textbook to define the concept of knowledge in the context of event management, placing it at the centre of professional practice. Designed to encourage critical thinking on the part of the student, this book helps them develop the skills that they will need to become effective and reflective practitioners in the events industry. Containing a rich array of international real-world case studies, data and practical examples from sport, recreation and tourism contexts, this third edition is also enhanced by two completely new chapters on contemporary management issues and ethics in event management. Event Management in Sport, Recreation and Tourism is essential reading for any student or practitioner working in event management, sport management, leisure management, outdoor recreation or tourism.
Автор: Buswell John Название: Service Quality in Leisure, Events, Tourism and Sport ISBN: 1780645457 ISBN-13(EAN): 9781780645452 Издательство: Marston Book Services Рейтинг: Цена: 55440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.
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