Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Lilleker D Название: Key Concepts in Political Communication ISBN: 1412918308 ISBN-13(EAN): 9781412918305 Издательство: Sage Publications Рейтинг: Цена: 104970.00 T Наличие на складе: Есть Описание: Provides an introduction to the concepts, structures, and professional practices of political communication. This book considers both practical and theoretical issues central to political communication, and offers an assessment of developments in political communication.
Автор: David Lindsay Название: Scientific Writing = Thinking in Words ISBN: 1486311474 ISBN-13(EAN): 9781486311477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24030.00 T Наличие на складе: Нет в наличии. Описание: Presents a way of thinking about writing that builds on the way good scientists think about research. The simple principles in this book will help you to clarify the objectives of your work and present your results with impact. Fully updated throughout, this book makes communicating research easier and encourages researchers to write confidently.
Автор: Vincent Miller Название: Understanding Digital Culture ISBN: 1473993873 ISBN-13(EAN): 9781473993877 Издательство: Sage Publications Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From profiling databases and mashups to cybersex and the truth about social networking, Miller`s insightful second edition traces the pervasive influence of `digital culture` throughout contemporary life.
Автор: Tuleja Elizabeth A. Название: Intercultural Communication for Global Business: How Leaders Communicate for Success ISBN: 0367375567 ISBN-13(EAN): 9780367375560 Издательство: Taylor&Francis Рейтинг: Цена: 83690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.
Автор: Ahmed Al–Rawi Название: News 2.0: Journalists, Audiences and News on Social Media ISBN: 1119569664 ISBN-13(EAN): 9781119569664 Издательство: Wiley Рейтинг: Цена: 39020.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Offers fresh insights and empirical evidence on the producers, consumers, and content of News 2.0
The second generation of news--News 2.0--made, distributed, and consumed on the internet, particularly social media, has forever changed the news business. News 2.0: Journalists, Audiences and News on Social Media examines the ways in which news production is sometimes biased and how social networking sites (SNS) have become highly personalized news platforms that reflect users' preferences and worldviews. Drawing from empirical evidence, this book provides a critical and analytical assessment of recent developments, major debates, and contemporary research on news, social media, and news organizations worldwide.
Author Ahmed Al-Rawi highlights how, despite the proliferation of news on social media, consumers are often confined within filter "bubbles." Emphasizing non-Western media outlets, the text explores the content, audiences, and producers of News 2.0, and addresses direct impacts on democracy, politics, and institutions. Topics include viral news on SNS, celebrity journalists and branding, "fake news" discourse, and the emergence of mobile news apps as ethnic mediascapes. Integrating computational journalism methods and cross-national comparative research, this unique volume:
Examines different aspects of news bias such as news content and production, emphasizing news values theory
Assesses how international media organizations including CNN, BBC, and RT address non-Western news audiences
Discusses concepts such as audience fragmentation on social media, viral news, networked flak, clickbait, and internet bots
Employs novel techniques in text mining such as topic modeling to provide a holistic overview of news selection
News 2.0: Journalists, Audiences and News on Social Media is an innovative and illuminating resource for undergraduate and graduate students of media, communication, and journalism studies as well as media and communication scholars, media practitioners, journalists, and general readers with interest in the subject.
Автор: Finley & Cooper Название: Peace And Conflict Studies Research ISBN: 1623966922 ISBN-13(EAN): 9781623966928 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 94250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited book is a new and valuable resource for students, teachers, and practitioners, providing a detailed exploration of how qualitative research can be applied in the field of peace and conflict studies. This book explores considerations and components of designing, conducting, and reporting qualitative research in this field, and also provide exemplars of recent empirical research in peace and conflict studies that employed qualitative methods. Scholars and researchers in peace and conflict studies and peace education face unique challenges in teaching, designing, and conducting qualitative research in these fields. This edited book discusses tips in designing qualitative studies in this area and for teaching emerging peace researchers best practices of qualitative inquiry. In addition, the book discusses some of the trends, challenges, and opportunities associated with research in peace and conflict studies and peace education.Written at a level appropriate for both graduate students and active researchers, the primary audience for this book is those teaching and learning about the application of qualitative methods to peace and conflict studies, as well as those conducting research in this field. There are currently approximately 230 graduate programs in peace and conflict studies. This book also provides a useful tool for researchers and students in other academic disciplines who are interested in qualitative research. Such disciplines might include education, sociology, criminology, gender studies, psychology, political science, and others.
Автор: Finley & Cooper Название: Peace And Conflict Studies Research ISBN: 1623966914 ISBN-13(EAN): 9781623966911 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited book is a new and valuable resource for students, teachers, and practitioners, providing a detailed exploration of how qualitative research can be applied in the field of peace and conflict studies. This book explores considerations and components of designing, conducting, and reporting qualitative research in this field, and also provide exemplars of recent empirical research in peace and conflict studies that employed qualitative methods. Scholars and researchers in peace and conflict studies and peace education face unique challenges in teaching, designing, and conducting qualitative research in these fields. This edited book discusses tips in designing qualitative studies in this area and for teaching emerging peace researchers best practices of qualitative inquiry. In addition, the book discusses some of the trends, challenges, and opportunities associated with research in peace and conflict studies and peace education.Written at a level appropriate for both graduate students and active researchers, the primary audience for this book is those teaching and learning about the application of qualitative methods to peace and conflict studies, as well as those conducting research in this field. There are currently approximately 230 graduate programs in peace and conflict studies. This book also provides a useful tool for researchers and students in other academic disciplines who are interested in qualitative research. Such disciplines might include education, sociology, criminology, gender studies, psychology, political science, and others.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Sorrells Kathryn Название: Globalizing Intercultural Communication ISBN: 1452299331 ISBN-13(EAN): 9781452299334 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Поставка под заказ. Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Ting-Toomey Stella Название: Communicating Across Cultures, Second Edition ISBN: 1462536476 ISBN-13(EAN): 9781462536474 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Невозможна поставка. Описание: This highly regarded text--now revised and expanded with 50% new material--helps students and professionals build their knowledge and competencies for effective intercultural communication in any setting. The authors' comprehensive, updated theoretical framework (integrative identity negotiation theory) reveals how both verbal and nonverbal communication are affected by multilayered facets of identity. Written in a candid, conversational style, the book is rich with engaging examples illustrating cultural conflicts and misunderstandings that arise in workplace, educational, interpersonal, and community contexts. Readers learn how to transform polarized conversations into successful intercultural engagements by combining knowledge about culture with mindful listening and communication skills. New to This Edition *Extensively revised to reflect the ongoing development of integrative identity negotiation theory, nearly 20 years of research advances, the growing diversity of the United States, and global trends. *Chapter providing a mindfulness lens on intercultural and intergroup communication competence. *Chapter on culture shock in sojourners (international students, global businesspeople, and others). *Chapter on immigrants' acculturation processes. *Lively chapter-opening case examples, including compelling personal stories. *End-of-chapter summaries, "Mindful Guidelines" to put into practice, and critical thinking questions. *New and expanded discussions of hot topics: cross-cultural workplaces, community building, peace building, romantic relationships, prejudice and discrimination, microaggressions, and ethical issues.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
