Автор: Grant Robert M Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition ISBN: 1119120845 ISBN-13(EAN): 9781119120841 Издательство: Wiley Рейтинг: Цена: 59130.00 T Наличие на складе: Невозможна поставка. Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Автор: Andrea Colli, Abe De Jong, Martin Jes Iversen Название: Mapping European Corporations: Strategy, Structure, Ownership and Performance ISBN: 1138118346 ISBN-13(EAN): 9781138118348 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: A book about the structural evolution of European big business. This book was originally published as a special issue of Business History
Автор: Duggan William Название: Creative Strategy: A Guide for Innovation ISBN: 0231160534 ISBN-13(EAN): 9780231160537 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.
Автор: Fran Ackermann, Colin Eden Название: Making Strategy: Mapping Out Strategic Success ISBN: 1446254909 ISBN-13(EAN): 9781446254905 Издательство: Sage Publications Рейтинг: Цена: 44340.00 T Наличие на складе: Невозможна поставка. Описание: A practical and engaging text for postgraduate students of strategy, particularly MBAs.
Автор: Besanko Название: Economics of Strategy, 6th Edition International Student Version ISBN: 1118319184 ISBN-13(EAN): 9781118319185 Издательство: Wiley Рейтинг: Цена: 50680.00 T Наличие на складе: Невозможна поставка. Описание: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.
Автор: Jones, Phil Название: Strategy mapping for learning organizations ISBN: 0566088118 ISBN-13(EAN): 9780566088117 Издательство: Taylor&Francis Рейтинг: Цена: 112290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can we ensure our strategy will succeed, especially in changing and uncertain times? This book answers this question by explaining that you need to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results.
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