Engaging Consumers Through Branded Entertainment And Convergent Media, Parreno, Mafe & Scribner

Автор: Bevir
Название: Governance, Consumers and Citizens
ISBN: 0230517285 ISBN-13(EAN): 9780230517288
Издательство: Springer
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Цена: 107130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book to focus on governance and cultures of consumption, expanding the debate and raising new conceptions and policy agendas. It questions the changing place of the consumer as citizen in recent trends in governance, the tensions between competing ideas and practices of consumerism, and the active role of consumers in governance.

Автор: Lebergott Stanley
Название: Pursuing Happiness: American Consumers in the Twentieth Century
ISBN: 0691607583 ISBN-13(EAN): 9780691607580
Издательство: Wiley
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Цена: 31680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees

Автор: Clarke J et al
Название: Creating Citizen-Consumers
ISBN: 1412921341 ISBN-13(EAN): 9781412921343
Издательство: Sage Publications
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Цена: 62310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores theoretical, political, policy and practice issues that arise in the shift towards consumerism. This book offers an understanding of the relationships between people and services, and argues for a model based on interdependence, respect, and partnership. It is intended for those studying social policy and cultural studies.