Marketing: real people, real choices, global edition, Solomon, Michael R. Marshall, Greg W. Stuart, Elnora W.

Автор: Solomon, Michael R. Marshall, Greg Stuart, Elnora
Название: Marketing: Real People, Real Choices
ISBN: 1292227192 ISBN-13(EAN): 9781292227191
Издательство: Pearson Education
Цена: 107170 T
Описание: Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Автор: Solomon, Michael Marshall, Greg Stuart, Elnora
Название: Marketing: real people, real choices [global edition]
ISBN: 1292434384 ISBN-13(EAN): 9781292434384
Издательство: Pearson Education
Цена: 111760 T
Описание: The new edition offers a student-friendly introduction to a history documenting the emergence of molecular biology techniques, methodology, genetics and epigenetics, and the molecular mechanisms that lead to adaptation after exercise, and explicitly links to outcomes in performance, nutrition, physical activity, and clinical exercise.