Автор: Hill Peter Название: Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business ISBN: 0749476206 ISBN-13(EAN): 9780749476205 Издательство: Неизвестно Цена: 229290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Get your pricing strategy right every time with proven, practical advice based on real life case studies.
Автор: Shawn Peri Название: Sell More with Sales Coaching: Practical Solutions for Your Everyday Sales Challenges ISBN: 1118785932 ISBN-13(EAN): 9781118785935 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management.
Автор: Nazrul Hoque; David A. Swanson Название: Opportunities and Challenges for Applied Demography in the 21st Century ISBN: 9400793537 ISBN-13(EAN): 9789400793538 Издательство: Springer Рейтинг: Цена: 172350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents papers from the national conference on Applied Demography held in January 2010. It reflects the rapid change in contemporary applied demography and includes papers that deal with applied demography in Australia, Canada, Estonia, and Mexico.
Автор: Mark D. Groza; Charles B. Ragland Название: Marketing Challenges in a Turbulent Business Environment ISBN: 3319194275 ISBN-13(EAN): 9783319194271 Издательство: Springer Рейтинг: Цена: 204970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.
Автор: Rajagopal, Behl Ramesh Название: Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges ISBN: 3319946129 ISBN-13(EAN): 9783319946122 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today.
Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century.
The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.
Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Matohisa Funabashi; Adam Grzech Название: Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government ISBN: 1441939520 ISBN-13(EAN): 9781441939524 Издательство: Springer Рейтинг: Цена: 175160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce.
Название: The irrational consumer: applying behavioural economics to your business strategy by Trevisan, Enrico, 2013, ISBN: 147241344X ISBN-13(EAN): 9781472413444 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan`s The Irrational Consumer is your `must-have` primer to this world.
Автор: Wirtz Jochen Et Al Название: Services Marketing: People, Technology, Strategy (Eighth Edition) ISBN: 1944659013 ISBN-13(EAN): 9781944659011 Издательство: World Scientific Publishing Рейтинг: Цена: 52800.00 T Наличие на складе: Поставка под заказ. Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Kingsnorth Simon Название: Digital Marketing Strategy ISBN: 074947470X ISBN-13(EAN): 9780749474706 Издательство: TBS/GBS Рейтинг: Цена: 39590.00 T Наличие на складе: Поставка под заказ. Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
Автор: Reillier Laure Claire Название: Platform Strategy ISBN: 1472480244 ISBN-13(EAN): 9781472480248 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
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