Strategic International Marketing, Hans G. Meissner

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 62410.00 T
Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Автор: Andrew McAuley
Название: International Marketing: Consuming Globally, Thinking Locally
ISBN: 0471897442 ISBN-13(EAN): 9780471897446
Издательство: Wiley
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Цена: 53800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
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Цена: 56970.00 T
Наличие на складе: Поставка под заказ.
Описание: The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.

Название: HBR`s 10 Must Reads on Strategic Marketing
ISBN: 1422189880 ISBN-13(EAN): 9781422189887
Издательство: Perseus
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Цена: 14950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.