Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference, Naresh K. Malhotra

Автор: Jon M. Hawes; John Thanopoulos
Название: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386808 ISBN-13(EAN): 9783319386805
Издательство: Springer
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Цена: 158380.00 T
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Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Автор: Jay D. Lindquist
Название: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386786 ISBN-13(EAN): 9783319386782
Издательство: Springer
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Цена: 121110.00 T
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Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.

Автор: John C. Rogers III; William A. Dempsey; Charles W.
Название: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386778 ISBN-13(EAN): 9783319386775
Издательство: Springer
Рейтинг:
Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.

Автор: Vinay Kothari; Danny R. Arnold; Tamer Cavusgil; Ja
Название: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
ISBN: 331938676X ISBN-13(EAN): 9783319386768
Издательство: Springer
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Цена: 158380.00 T
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Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.

Автор: Howard S. Gitlow; Edward W. Wheatley
Название: Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386743 ISBN-13(EAN): 9783319386744
Издательство: Springer
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Цена: 121110.00 T
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Описание:

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.