The 1980`s: A Decade of Marketing Challenges, Venkatakrishna V. Bellur; Thomas R. Baird; Paul T.
Íàçâàíèå: Innovations in social marketing and public health communication ISBN: 3319198688 ISBN-13(EAN): 9783319198682 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 130430.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Innovations in Social Marketing and Public Health Communication
Àâòîð: Siklos Íàçâàíèå: Challenges in Central Banking ISBN: 1107616492 ISBN-13(EAN): 9781107616493 Èçäàòåëüñòâî: Cambridge Academ Ðåéòèíã: Öåíà: 49630.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: The financial crisis that began in 2007 has forced monetary authorities to adapt to very different circumstances. What guided these central banks and how has monetary policy changed over the past two decades or so? These are some of the topics covered by the expert contributors in this edited volume.
Àâòîð: Jarboe Greg Íàçâàíèå: YouTube and Video Marketing ISBN: 047094501X ISBN-13(EAN): 9780470945018 Èçäàòåëüñòâî: Wiley Ðåéòèíã: Öåíà: 24280.00 T Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Fully updated with new information, including the latest changes to YouTube! If you`re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.
Àâòîð: Cravens David Íàçâàíèå: Strategic Marketing, 10 ed. ISBN: 0071326235 ISBN-13(EAN): 9780071326230 Èçäàòåëüñòâî: McGraw-Hill Ðåéòèíã: Öåíà: 0.00 T Íàëè÷èå íà ñêëàäå: Íåâîçìîæíà ïîñòàâêà. Îïèñàíèå: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.
Àâòîð: Mark D. Groza; Charles B. Ragland Íàçâàíèå: Marketing Challenges in a Turbulent Business Environment ISBN: 3319194275 ISBN-13(EAN): 9783319194271 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 204970.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.
Àâòîð: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Íàçâàíèå: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 79190.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Àâòîð: Fagerberg, Jan; Íàçâàíèå: Innovation Studies: Evolution and Future Challenges ISBN: 0199686351 ISBN-13(EAN): 9780199686353 Èçäàòåëüñòâî: Oxford Academ Ðåéòèíã: Öåíà: 10060.00 T Íàëè÷èå íà ñêëàäå: Åñòü Îïèñàíèå: Innovation is increasingly recognized as a vitally important social and economic phenomenon worthy of serious research study. The book, written by leading contributors to the field, examines the state of the art and achievements in the relatively new field of Innovation Studies, as well as what future challenges lie ahead.
Àâòîð: Saren, Michael Maclaran, Pauline Elliott, Richard Íàçâàíèå: Critical marketing ISBN: 0750680660 ISBN-13(EAN): 9780750680660 Èçäàòåëüñòâî: Taylor&Francis Ðåéòèíã: Öåíà: 51030.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Àâòîð: Oswald, Laura Íàçâàíèå: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Èçäàòåëüñòâî: Oxford Academ Ðåéòèíã: Öåíà: 54910.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Àâòîð: Dowling, Grahame Íàçâàíèå: The art and science of marketing : ISBN: 019928556X ISBN-13(EAN): 9780199285563 Èçäàòåëüñòâî: Oxford Academ Ðåéòèíã: Öåíà: 42230.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.
Àâòîð: Gummesson, Evert Íàçâàíèå: Total relationship marketing ISBN: 0750686332 ISBN-13(EAN): 9780750686334 Èçäàòåëüñòâî: Taylor&Francis Ðåéòèíã: Öåíà: 29040.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.
Íàçâàíèå: Handbook of marketing scales ISBN: 1412980186 ISBN-13(EAN): 9781412980180 Èçäàòåëüñòâî: Sage Publications Ðåéòèíã: Öåíà: 163680.00 T Íàëè÷èå íà ñêëàäå: Íåâîçìîæíà ïîñòàâêà. Îïèñàíèå: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
