Adoption of Innovation, Alexander Brem; ?ric Viardot

Автор: Furseth Peder
Название: Innovation in a Consumer Society
ISBN: 0198705115 ISBN-13(EAN): 9780198705116
Издательство: Oxford Academ
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Цена: 92930.00 T
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Описание: The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.

Автор: Katerina Nicolopoulou
Название: Sustainable entrepreneurship and social innovation
ISBN: 1138812668 ISBN-13(EAN): 9781138812666
Издательство: Taylor&Francis
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Цена: 158230.00 T
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Описание:

Sustainable entrepreneurship has attracted growing attention in both scholarly and practitioner circles. Focusing on generating social, environmental and business value, the notion has been raised more recently to address the contribution of entrepreneurial activities to sustainable economic and social development.

Sustainable Entrepreneurship and Social Innovation builds on a theoretical framework that addresses related topics via a combination of insights from sustainability, policy, managerial, strategic, innovation and institutional perspectives. Providing empirical casework as well as a conceptual and theoretical framework, the book takes a global, interdisciplinary approach to the emergent field of sustainable entrepreneurship. The book highlights elements of sustainable entrepreneurship which have a societal impact as well as regional relevance and related aspects of innovation are also presented. Definitional issues are further elaborated in order to encompass the main inter-connected fields of study, sustainable entrepreneurship and social innovation.

This book is an important resource for academic researchers, and postgraduate and advanced undergraduate students in the fields of entrepreneurship, innovation and sustainability.

Автор: Breschi, Stefano; Malerba, Franco
Название: Clusters, Networks, and Innovation
ISBN: 0199275564 ISBN-13(EAN): 9780199275564
Издательство: Oxford Academ
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Цена: 78150.00 T
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Описание: Recent years have seen strong interest and a growing amount of research and teaching on the phenomenon of economic and business `clusters`. Even in a global world particular localities appear to have distinctive advantages. This book brings together cutting edge work on the issue by leading international scholars.

Автор: Christian Berggren
Название: Knowledge Integration and Innovation
ISBN: 0199666326 ISBN-13(EAN): 9780199666324
Издательство: Oxford Academ
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Цена: 54910.00 T
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Описание: Innovation processes have increasingly become interdisciplinary, collaborative, inter-organizational, and international. Based on empirical studies, this book examines how this integration of knowledge has become essential to firms in enabling innovation, particularly crucial in technology-based industries.

Автор: Duggan William
Название: Creative Strategy: A Guide for Innovation
ISBN: 0231160534 ISBN-13(EAN): 9780231160537
Издательство: Wiley
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Цена: 17940.00 T
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Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.

Автор: Alexander Brem; ?ric Viardot
Название: Adoption of Innovation
ISBN: 3319343874 ISBN-13(EAN): 9783319343877
Издательство: Springer
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Цена: 121110.00 T
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Описание: Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation.- Corporate Prediction Markets for Innovation Management.- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools.- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising.- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument.- Building Innovative Competitive Advantage in the Mind of Customers.- Institutions and Collaborative Innovation.- Organizing Open Innovation for Sustainability.- Visions and Radical Innovation: A Typology.- Innovating the Business Model: The Case of Space.- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities.- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.

Автор: Fagerberg, Jan;
Название: Innovation Studies: Evolution and Future Challenges
ISBN: 0199686351 ISBN-13(EAN): 9780199686353
Издательство: Oxford Academ
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Цена: 10060.00 T
Наличие на складе: Есть
Описание: Innovation is increasingly recognized as a vitally important social and economic phenomenon worthy of serious research study. The book, written by leading contributors to the field, examines the state of the art and achievements in the relatively new field of Innovation Studies, as well as what future challenges lie ahead.

Автор: MacDonald, Stuart
Название: Information for Innovation: Managing Change from an Information Perspective
ISBN: 0199241473 ISBN-13(EAN): 9780199241477
Издательство: Oxford Academ
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Цена: 70750.00 T
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Описание: Much is said about the information age, the information economy, the information society, and particularly about information technology, but little about information itself. This study describes and analyzes information, its place and significance.

Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson
Название: The Oxford Handbook of Innovation Management
ISBN: 0198746490 ISBN-13(EAN): 9780198746492
Издательство: Oxford Academ
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Цена: 36950.00 T
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Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Автор: Lu, Qiwen
Название: China`s Leap into the Information Age: Innovation and Organization in the Computer Industry
ISBN: 0198295375 ISBN-13(EAN): 9780198295372
Издательство: Oxford Academ
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Цена: 66530.00 T
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Описание: During the 1990s, China made rapid strides in order to "catch up" with the West in computer and information technologies. This work explores the development of four large Chinese domestic computer enterprises from their inception to their establishment as multi-billion-dollar businesses.

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Jaffe, Adam B. Lerner, Josh
Название: Innovation and its discontents
ISBN: 0691127948 ISBN-13(EAN): 9780691127941
Издательство: Wiley
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Цена: 31680.00 T
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Описание: The United States patent system has become sand rather than lubricant in the wheels of American progress. This work tells the story of how changes in patenting - an institutional process that was created to nurture innovation - have wreaked havoc on innovators, businesses, and economic productivity.