Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 41130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Название: Strategic Brand Management ISBN: 019956521X ISBN-13(EAN): 9780199565214 Издательство: Oxford Academ Рейтинг: Цена: 41170.00 T Наличие на складе: Поставка под заказ.
Автор: Bardi Название: Hotel Front Office Management ISBN: 0470637528 ISBN-13(EAN): 9780470637524 Издательство: Wiley Рейтинг: Цена: 124550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hotel Front Office Management uses a human resources approach to cover the unique management and operational challenges in the front offices of today`s hotels and lodging facilities.
Автор: Schexnayder, Clifford J Fiori, Christine M. Knutso Название: Construction management fundamentals ISBN: 0073401048 ISBN-13(EAN): 9780073401041 Издательство: McGraw-Hill Рейтинг: Цена: 213910.00 T Наличие на складе: Поставка под заказ. Описание: "Construction Management Fundamentals" is intended as an introduction to both technical and business sides of construction, and is intended for use in an undergraduate Civil Engineering curriculum or for graduate courses in Construction Management. The text covers fundamentals of construction in a logical, simple, and concise format, and many examples reinforce construction and management concepts through applications, photographs, and illustrations derived from actual projects. Based upon professional practice, standard formats for analyzing common problems are presented and explained preparing students for fast-paced bid preparation.
The second edition of "Construction Management Fundamentals" includes coverage of the Construction Specifications Institute's new MasterFormat 2004 edition, as well as a completely rewritten safety chapter incorporating the latest OSHA required safety practices and reporting practices. The book will help prepare the student who may take one or two courses in construction or the construction management professional.
Автор: Liker Jeffrey K., Liker Jeffery K., Liker Jeffrey Название: The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer ISBN: 0071392319 ISBN-13(EAN): 9780071392310 Издательство: McGraw-Hill Рейтинг: Цена: 29730.00 T Наличие на складе: Невозможна поставка. Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.
Автор: Lambin, Jean-Jacques Schuiling, Isabelle Название: Market-Driven Management 3/e ISBN: 0230276024 ISBN-13(EAN): 9780230276024 Издательство: Springer Рейтинг: Цена: 66140.00 T Наличие на складе: Поставка под заказ. Описание: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective - Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 30800.00 T Наличие на складе: Невозможна поставка. Описание:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Название: Knowledge Management and Organizational Competence ISBN: 0199259283 ISBN-13(EAN): 9780199259281 Издательство: Oxford Academ Рейтинг: Цена: 50150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This work draws on research by a number of management scholars to present new insights into various kinds of knowledge that are of value to organizations, organizational interactions that can create strategically useful knowledge and alternative processes for managing knowledge.
Автор: Diao & Rosu Название: Maximizing Management Performance And Quality With Service Analytics ISBN: 1466684968 ISBN-13(EAN): 9781466684966 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 247630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Service analytics studies the collection of business analytics models and tools for the improvement of IT service management processes. By analyzing related quality, cost, and productivity metrics, as well as customer interactions and social factors, organizations can effectively exploit these resources to reveal valuable insights in support of business goals, maximizing performance, quality of service, and customer satisfaction.Maximizing Management Performance and Quality with Service Analytics offers a selection of service analytics solutions for process modeling and optimization proven to drive excellence in IT service management. This book is for practitioners engaged in IT service management who are interested in delivering high-quality and cost-competitive IT services, as well as academic and industrial researchers in the fields of information technology and computer science who are advancing data analysis, modeling, and optimization methods to new emerging fields.
Автор: Burtonshaw-Gunn Название: The Essential Management Toolbox - Tools, Models and Notes for Managers and Consultants ISBN: 0470518375 ISBN-13(EAN): 9780470518373 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.
Автор: Berends Lynda Название: Management and Practice in Health and Human Service Organisa ISBN: 0195524152 ISBN-13(EAN): 9780195524154 Издательство: Oxford Academ Рейтинг: Цена: 39060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Management and Practice in Health and Human Service Organisations is written for undergraduate and postgraduate students who are seeking to become managers in health and human service organisations, It identifies, explores and addresses key policy, planning and process issues, within the context of relevant and practice-based examples and case scenarios.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz