Re-Modeling the Brand Purchase Funnel, Alexander Dierks
Автор: Jaffe Joseph Название: Flip the Funnel: How to Use Existing Customers to Gain New Ones ISBN: 0470487852 ISBN-13(EAN): 9780470487853 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
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