Flip the Funnel: How to Use Existing Customers to Gain New Ones, Jaffe Joseph

Автор: Lautenslager Al
Название: Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
ISBN: 1599185350 ISBN-13(EAN): 9781599185354
Издательство: McGraw-Hill
Рейтинг:
Цена: 16010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed.

Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.