Автор: Thomas Kedron Название: Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala ISBN: 0520290976 ISBN-13(EAN): 9780520290976 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. The author approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs.
Автор: Easey Mike, Pettit John, Moss Paul, Название: Fashion Marketing ISBN: 063205199X ISBN-13(EAN): 9780632051991 Издательство: Wiley Рейтинг: Цена: 21110.00 T Наличие на складе: Поставка под заказ. Описание: Marketing is a firmly established element of fashion and clothing courses. This book discusses contemporary issues faced by fashion marketers, with British and international examples. It embraces an integrated approach to marketing communications with elements covering personal shopping and the use of celebrity endorsements.
Автор: Waddell Название: How Fashion Works ISBN: 0632057521 ISBN-13(EAN): 9780632057528 Издательство: Wiley Рейтинг: Цена: 31670.00 T Наличие на складе: Поставка под заказ. Описание: Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This book shows how fashion operates on various levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated.
Автор: Wang Название: Fashion Supply Chain and Logistics Management ISBN: 1138205540 ISBN-13(EAN): 9781138205543 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life cases, this book is an ideal overview for advanced students and academics in fashion management, as well as practising professionals.
Автор: Wang Название: Fashion Supply Chain and Logistics Management ISBN: 1138205532 ISBN-13(EAN): 9781138205536 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life cases, this book is an ideal overview for advanced students and academics in fashion management, as well as practising professionals.
Автор: Tsan-Ming Choi; Bin Shen Название: Luxury Fashion Retail Management ISBN: 9811029741 ISBN-13(EAN): 9789811029745 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Автор: Thind Название: Strategic Fashion Management ISBN: 1138064556 ISBN-13(EAN): 9781138064553 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Автор: Thind Название: Strategic Fashion Management ISBN: 1138064548 ISBN-13(EAN): 9781138064546 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Автор: Easey, Mike Название: Fashion marketing ISBN: 1405139536 ISBN-13(EAN): 9781405139533 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: `Clothing that is not purchased or worn is not fashion` (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
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