Competition in Higher Education Branding and Marketing, Antigoni Papadimitriou

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Andrea Gideon
Название: Higher Education Institutions in the EU: Between Competition and Public Service
ISBN: 9462651671 ISBN-13(EAN): 9789462651678
Издательство: Springer
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Цена: 111790.00 T
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Описание: This book investigates the impact of EU law and policy on the Member States` higher education institution (HEI) sectors with a particular emphasis on the exposure of research in universities to EU competition law.

Автор: Piercy
Название: Export Strategy: Markets and Competition (RLE Marketing)
ISBN: 1138790192 ISBN-13(EAN): 9781138790193
Издательство: Taylor&Francis
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Цена: 132710.00 T
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Описание: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company?s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
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Цена: 117390.00 T
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Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Автор: Prof. Dr. Oliver P. Heil; Vera Magin
Название: Competition in Marketing
ISBN: 3835004328 ISBN-13(EAN): 9783835004320
Издательство: Springer
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Цена: 71730.00 T
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Описание: In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

Автор: Rust ValD
Название: Higher Education, Policy, and the Global Competition Phenome
ISBN: 1137366559 ISBN-13(EAN): 9781137366559
Издательство: Springer
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Цена: 27940.00 T
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Описание: This book investigates the processes through which different higher education systems have determined national higher education policies related to competitiveness, as well as the strategies they have adopted to enhance their global competitiveness.

Автор: V. Rust; L. Portnoi; S. Bagley
Название: Higher Education, Policy, and the Global Competition Phenomenon
ISBN: 1349380857 ISBN-13(EAN): 9781349380855
Издательство: Springer
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Цена: 25150.00 T
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Описание: This book inquires about the processes through which different higher education systems have determined national higher education policies related to competitiveness, as well as the strategies they have adopted to enhance their global competitiveness.

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 79190.00 T
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Tripathi & Mukerji
Название: Marketing Strategies For Higher Education Institutions
ISBN: 1466640146 ISBN-13(EAN): 9781466640146
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
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Описание: <em>Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices</em> provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Автор: Wu
Название: International Marketing of Higher Education
ISBN: 113754290X ISBN-13(EAN): 9781137542908
Издательство: Springer
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Цена: 79190.00 T
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Описание: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.