The Handbook of Brand Management Scales, Zarantonello

Автор: Denzin Norman K., Lincoln Yvonna S.
Название: The Sage Handbook of Qualitative Research
ISBN: 1412974178 ISBN-13(EAN): 9781412974172
Издательство: Sage Publications
Рейтинг:
Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Presenting the state of the art for the theory and practice of qualitative inquiry, this landmark Handbook has been a publishing phenomenon in the human sciences since it first released in 1994. As with earlier editions, the Fourth Edition is virtually a new volume. Representing the best thinking from top scholars from around the world, the new edition continues the book's tradition of synthesizing an existing literature, defining the present, and shaping the future of qualitative research. The editors and contributors address issues of social justice and examine how peoples' struggles can inform public issues and in turn be transformed into social policy. Their writings are underpinned by a critical framework, and they are committed to addressing inequalities. As with previous editions, their aim is to show how the practices of qualitative research can effect change in the world in positive ways.

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Невозможна поставка.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Автор: ACNielsen
Название: Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ISBN: 0471703591 ISBN-13(EAN): 9780471703594
Издательство: Wiley
Рейтинг:
Цена: 49630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980`s forms the foundation of many companies` approach to category management.

Автор: Zarantonello Lia
Название: Handbook of Brand Management Scales
ISBN: 041574296X ISBN-13(EAN): 9780415742962
Издательство: Taylor&Francis
Рейтинг:
Цена: 64300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.

Автор: John M. T. Balmer; Weifeng Chen
Название: Advances in Chinese Brand Management
ISBN: 1352000105 ISBN-13(EAN): 9781352000108
Издательство: Springer
Рейтинг:
Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Автор: Dillman D. A., Hox J. J., de Leeuw E. D
Название: International Handbook of Survey Methodology
ISBN: 0805857532 ISBN-13(EAN): 9780805857535
Издательство: Taylor&Francis
Рейтинг:
Цена: 65320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covers methodological and statistical issues in designing and analyzing surveys. This handbook provides guidance on collecting survey data and creating meaningful results. It focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey.

Автор: Manville
Название: Management Consultancy Insights and Real Consultancy Projects
ISBN: 1138090131 ISBN-13(EAN): 9781138090132
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The field of management consultancy research has grown rapidly in recent years. Fuelled by the drivers of complexity and uncertainty, a growing number of organizations - both profit and third sector alike - are looking at management consultancy to assist in their aims for development and change. Consultants have become a common feature in organizational change initiatives, involved in both providing advice and in implementing ideas and solutions. However, despite this growing recognition and influence, management consultancy is still often misunderstood or criticized for its lack of theoretical underpinning.