Innovation in Pricing, 

Автор: Mootee Idris
Название: Design Thinking for Strategic Innovation
ISBN: 1118620127 ISBN-13(EAN): 9781118620120
Издательство: Wiley
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Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

Автор: Breschi, Stefano; Malerba, Franco
Название: Clusters, Networks, and Innovation
ISBN: 0199275564 ISBN-13(EAN): 9780199275564
Издательство: Oxford Academ
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Цена: 78150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent years have seen strong interest and a growing amount of research and teaching on the phenomenon of economic and business `clusters`. Even in a global world particular localities appear to have distinctive advantages. This book brings together cutting edge work on the issue by leading international scholars.

Автор: Duggan William
Название: Creative Strategy: A Guide for Innovation
ISBN: 0231160534 ISBN-13(EAN): 9780231160537
Издательство: Wiley
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Цена: 17940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.

Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson
Название: The Oxford Handbook of Innovation Management
ISBN: 0198746490 ISBN-13(EAN): 9780198746492
Издательство: Oxford Academ
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Цена: 36950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Автор: Jaffe, Adam B. Lerner, Josh
Название: Innovation and its discontents
ISBN: 0691127948 ISBN-13(EAN): 9780691127941
Издательство: Wiley
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Цена: 31680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The United States patent system has become sand rather than lubricant in the wheels of American progress. This work tells the story of how changes in patenting - an institutional process that was created to nurture innovation - have wreaked havoc on innovators, businesses, and economic productivity.

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Christian Berggren
Название: Knowledge Integration and Innovation
ISBN: 0199666326 ISBN-13(EAN): 9780199666324
Издательство: Oxford Academ
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Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation processes have increasingly become interdisciplinary, collaborative, inter-organizational, and international. Based on empirical studies, this book examines how this integration of knowledge has become essential to firms in enabling innovation, particularly crucial in technology-based industries.

Автор: Nooteboom, Bart
Название: Learning and Innovation in Organizations and Economies
ISBN: 0199241007 ISBN-13(EAN): 9780199241002
Издательство: Oxford Academ
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Цена: 61250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume develops a general logic to explain the emergence of novelty in individual thought, organizations, industries, and economies. It focuses on the relationship between stability and change which can appear in various different ways.