Dance and organization, Biehl, Brigitte

Автор: Edelston Brigitte
Название: French Grammar You Really Need to Know: Teach Yourself
ISBN: 1444179438 ISBN-13(EAN): 9781444179439
Издательство: Little Brown
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Цена: 15170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With our interactive Discovery Method, you will master the rules of French grammar and unlock your language learning potential.

Автор: Hamann Brigitte
Название: Hitler`s Vienna
ISBN: 1848852770 ISBN-13(EAN): 9781848852778
Издательство: Bloomsbury
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Цена: 24750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on various sources - from personal reminiscences to the records of shelters where Hitler slept - this title recreates the dark side of fin de siecle Vienna and paints the portrait of the young Hitler.

Автор: Juez, Brigitte Le
Название: Beckett before beckett
ISBN: 0285638122 ISBN-13(EAN): 9780285638129
Издательство: Неизвестно
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Цена: 12670.00 T
Наличие на складе: Невозможна поставка.
Описание: Samuel Beckett`s Lectures on French literature, translated by Ros Schwartz. A true literary discovery, these lectures have never been fully published or discussed before.

Автор: Hamann, Brigitte
Название: Rudolf. crown prince and rebel
ISBN: 1433110806 ISBN-13(EAN): 9781433110801
Издательство: Peter Lang
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Цена: 71900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brigitte Hamann portrays Rudolf von Habsburg, Crown Prince of Austria, as a liberal intellectual who stood in opposition to his father Emperor Franz Josef and the imperial establishment. Against the prevailing currents of his time, Rudolf wanted to modernize the Habsburg Empire by abolishing the privileges of the aristocracy. He vehemently opposed nationalism and anti-Semitism and fought for liberalism and democracy and the rights of the minorities within the multinational Empire. His political goal was a United Europe of liberal states. For a long time, Crown Prince Rudolf was known mainly in connection with his suicide at Mayerling with Baroness Mary Vetsera. However, the Mayerling tragedy may be seen as the last consequence of living without any prospect of realizing his ideals.

Автор: Hooley, Graham J. Piercy, Nigel F. Nicoulaud, Brigitte Rudd, John
Название: Marketing strategy and competitive positioning
ISBN: 1292017317 ISBN-13(EAN): 9781292017310
Издательство: Pearson Education
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Цена: 74610.00 T
Наличие на складе: Невозможна поставка.
Описание: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this editionUpdated to reflect the on-going global economic crisis and its impact on business and marketing.

New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. Updated chapters on strategic customer management and strategic alliances. Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing.

Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. New cases throughout the book including Ryanair, Amazon and Lego. Up-dated online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students.

The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University.

John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.