French Grammar You Really Need to Know: Teach Yourself, Edelston Brigitte

Автор: Endres-niggemeyer, Brigitte
Название: Summarizing information
ISBN: 3642720277 ISBN-13(EAN): 9783642720277
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This monograph summarizes what we know about summarizing, and offers a detailed analysis of professional summarizing. A computer simulation of the cognitive processes in expert summarizers is offered on the accompanying CD-ROM.

Автор: Biehl, Brigitte
Название: Dance and organization
ISBN: 1138935514 ISBN-13(EAN): 9781138935518
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dance and Organization is the first comprehensive work to integrate dance theory and methods to the study of management. It adds a missing piece to a canon of scholarly books in the area of art and management that have applied arts analogies to the business world, referring for example, to "organizations as theatre", "organizations as jazz", and "leadership as an art".

Автор: Hamann, Brigitte
Название: Rudolf. crown prince and rebel
ISBN: 1433110806 ISBN-13(EAN): 9781433110801
Издательство: Peter Lang
Рейтинг:
Цена: 71900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brigitte Hamann portrays Rudolf von Habsburg, Crown Prince of Austria, as a liberal intellectual who stood in opposition to his father Emperor Franz Josef and the imperial establishment. Against the prevailing currents of his time, Rudolf wanted to modernize the Habsburg Empire by abolishing the privileges of the aristocracy. He vehemently opposed nationalism and anti-Semitism and fought for liberalism and democracy and the rights of the minorities within the multinational Empire. His political goal was a United Europe of liberal states. For a long time, Crown Prince Rudolf was known mainly in connection with his suicide at Mayerling with Baroness Mary Vetsera. However, the Mayerling tragedy may be seen as the last consequence of living without any prospect of realizing his ideals.

Автор: Hooley, Graham J. Piercy, Nigel F. Nicoulaud, Brigitte Rudd, John
Название: Marketing strategy and competitive positioning
ISBN: 1292017317 ISBN-13(EAN): 9781292017310
Издательство: Pearson Education
Рейтинг:
Цена: 74610.00 T
Наличие на складе: Невозможна поставка.
Описание: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this editionUpdated to reflect the on-going global economic crisis and its impact on business and marketing.

New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. Updated chapters on strategic customer management and strategic alliances. Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing.

Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. New cases throughout the book including Ryanair, Amazon and Lego. Up-dated online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students.

The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.

Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University.

John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.

Автор: Nacos, Brigitte L. Torres-reyna, Oscar
Название: Fueling our fears
ISBN: 0742539849 ISBN-13(EAN): 9780742539846
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 52090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After September 11, many in the American public and media zeroed in on Muslims in America and the world, linking intentionally or not Muslims at large with terrorism. This book explores this focus and its implications. It serves students and scholars in the fields of Middle East studies, media studies, and international communication.