Innovation and product management, Gaubinger, Kurt Rabl, Michael Swan, K. Scott Werani, Thomas
Автор: Fuchs Название: Mastering Disruption and Innovation in Product Management ISBN: 3319935119 ISBN-13(EAN): 9783319935119 Издательство: Springer Рейтинг: Цена: 53100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on How to surf on the waves of innovation and the principle of "form follows function" (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today's market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development?
A wealth of examples and case studies help readers to benefit from the authors' broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed.
For today's CEOs, enabling innovation is one of THE most complex leadership tasks.
But innovation is not about theory and nice buzzwords. It's about succeeding in the real world. This 'hands-on' book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today's business reality.
Dr. Robert Neuhauser, Executive VP and Global Head People and
Leadership Development, Siemens
At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis.
Olivier L. de Weck, Ph.D - MIT Professor of Aeronautics and Astronautics and
Engineering Systems, Editor-in-Chief Systems Engineering.
Автор: Kurt Gaubinger; Michael Rabl; Scott Swan; Thomas W Название: Innovation and Product Management ISBN: 3662514990 ISBN-13(EAN): 9783662514993 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
Автор: Goel Alok Kumar, Singhal Puja Название: Product Innovation Through Knowledge Management and Social Media Strategies ISBN: 1466696079 ISBN-13(EAN): 9781466696075 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace.Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.
Автор: Lazonick, William; Teece, David J. Название: Management Innovation ISBN: 0199695687 ISBN-13(EAN): 9780199695683 Издательство: Oxford Academ Рейтинг: Цена: 87650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book assesses the work, ideas, and influence of the doyen of business historians, Alfred Chandler, particularly on management innovation, strategy, organization, and finance.
Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson Название: The Oxford Handbook of Innovation Management ISBN: 0198746490 ISBN-13(EAN): 9780198746492 Издательство: Oxford Academ Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Автор: Westland J. Christopher Название: Global Innovation Management ISBN: 1137520183 ISBN-13(EAN): 9781137520180 Издательство: Springer Рейтинг: Цена: 61990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
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