Goel Alok Kumar, Singhal Puja Product Innovation Through Knowledge Management and Social Media Strategies 9781466696075

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Автор: Goel Alok Kumar, Singhal Puja
Название: Product Innovation Through Knowledge Management and Social Media Strategies
ISBN: 9781466696075
Издательство: Mare Nostrum (Eurospan)
Классификация:

Управление информацией

Управление производством и контролем качества

Управление НИОКР

ISBN-10: 1466696079
Обложка/Формат: Hardback
Страницы: 421
Вес: 1.33 кг.
Дата издания: 29.02.2016
Серия: Advances in marketing, customer relationship management, and e-services
Язык: English
Иллюстрации: Black & white illustrations
Размер: 279 x 216 x 25
Читательская аудитория: Professional and scholarly
Ключевые слова: Production & quality control management
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Поставляется из: Англии
Описание: Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace.Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

Product Innovation Through Knowledge Management and Social Media Strategies, Goel Alok Kumar, Singhal Puja