The Customer-Driven Playbook: Converting Customer Feedback Into Successful Products, Lowdermilk Travis, Rich Jessica

Автор: Alvarez Cindy
Название: Lean Customer Development: Building Products Your Customers Will Buy
ISBN: 1492023744 ISBN-13(EAN): 9781492023746
Издательство: Wiley
Рейтинг:
Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.

Автор: Webster, Frederick E, Jr
Название: Market Driven Management: How to Define, Develop and Deliver Customer Value
ISBN: 0471236934 ISBN-13(EAN): 9780471236931
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer focused, market driven economy. In addition to bringing each chapter up to date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot com debacle.

Автор: Frank Bradley
Название: Strategic Marketing: In the Customer Driven Organization
ISBN: 0470849851 ISBN-13(EAN): 9780470849859
Издательство: Wiley
Рейтинг:
Цена: 56970.00 T
Наличие на складе: Поставка под заказ.
Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.

Автор: Heapy Joe, King Oliver, Samperi James
Название: Customer-Driven Transformation: How Design-Led Companies Get the Right Services to Market
ISBN: 0749483016 ISBN-13(EAN): 9780749483012
Издательство: Неизвестно
Рейтинг:
Цена: 56010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transform your company`s value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.