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Handbook of Business Communication: Linguistic Approaches, Gerlinde Mautner, Franz Rainer


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Автор: Gerlinde Mautner, Franz Rainer
Название:  Handbook of Business Communication: Linguistic Approaches
ISBN: 9781614516835
Издательство: Walter de Gruyter
Классификация:

ISBN-10: 1614516839
Обложка/Формат: Hardback
Страницы: 711
Вес: 1.29 кг.
Дата издания: 24.07.2017
Серия: Language/Linguistics
Язык: English
Читательская аудитория: Professional and scholarly
Ключевые слова: linguistics,Communication studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Основная тема: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание:

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).



Linguistic anthropology

Автор: Duranti A
Название: Linguistic anthropology
ISBN: 1405126329 ISBN-13(EAN): 9781405126328
Издательство: Wiley
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Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Linguistic Anthropology: A Reader is a comprehensive collection of the best work that has been published in this exciting and growing area of anthropology, and is organized to provide a guide to key issues in the study of language as a cultural resource and speaking as a cultural practice.

The Handbook of Optical Communication Networks

Автор: Ilyas
Название: The Handbook of Optical Communication Networks
ISBN: 0849313333 ISBN-13(EAN): 9780849313332
Издательство: Taylor&Francis
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Цена: 224570.00 T
Наличие на складе: Нет в наличии.
Описание: Presents comprehensive information on integrated optical networks. This book provides technical information on various aspects of these networks, from their basic concepts to research-grade material, including future trends. It includes chapters that discuss transmission and switching, networking architectures, and traffic management.

Media and Communication Research Methods

Автор: Hansen Anders
Название: Media and Communication Research Methods
ISBN: 023000007X ISBN-13(EAN): 9780230000070
Издательство: Springer
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Цена: 27940.00 T
Наличие на складе: Поставка под заказ.
Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.

Dialogical Approaches to Trust in Communication

Автор: Linell Per
Название: Dialogical Approaches to Trust in Communication
ISBN: 1623964490 ISBN-13(EAN): 9781623964498
Издательство: Mare Nostrum (Eurospan)
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Цена: 94250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A volume in Advances in Cultural Psychology Series Editor: Jaan Valsiner, Clark University Trust has a constituent role in human societies. It has been treated as a scientific topic in many disciplines. Yet, despite the fact that trust and distrust come to life primarily in human communication and through language, it has seldom been analyzed from a communicative or linguistic perspective. This is the theme of this path-breaking volume. This volume contains 12 chapters, plus introduction and epilogue by the editors. They have been authored by leading specialists on trust in language and communication, coming from many disciplines and from different cultures and countries. Most of the authors share a conceptual basis in dialogical theories. This book is a follow-up volume to two previous volumes on trust within cultural psychology, Trust and Distrust (Markov & Gillespie, 2008) and Trust and Conflict (Markov & Gillespie, 2012). It will be of interest to anyone seriously interested in trust in societies, and in trust and distrust as displayed in communication and language.

Next Generation Business Handbook: New Strategies from Tomorrow`s Thought Leaders

Автор: Subir Chowdhury
Название: Next Generation Business Handbook: New Strategies from Tomorrow`s Thought Leaders
ISBN: 0471669962 ISBN-13(EAN): 9780471669968
Издательство: Wiley
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Цена: 150950.00 T
Наличие на складе: Поставка под заказ.
Описание: Next Generation Business Handbook offers strategies for the next generation of business success from the best business schools around the world. * Presents fresh ideas from the young, up--and--coming business thinkers and experts from the world`s best business schools.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Автор: Osterwalder Alexander, Peigner Ives
Название: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
ISBN: 0470876417 ISBN-13(EAN): 9780470876411
Издательство: Wiley
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Цена: 27110.00 T
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Описание: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow`s enterprises.

The Cambridge Handbook of Linguistic Typology

Автор: Aikhenvald
Название: The Cambridge Handbook of Linguistic Typology
ISBN: 1107091950 ISBN-13(EAN): 9781107091955
Издательство: Cambridge Academ
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Цена: 160510.00 T
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Описание: The typological classification of languages is an important research area, and impacts on many other subfields of linguistics, in explaining why languages are the way they are. This Handbook provides a state-of-the art survey of theories and methods used in linguistic typology, and the conclusions we can draw from them.

Communication Skills for the Healthcare Professional

Автор: McCorry Laurie Kelly
Название: Communication Skills for the Healthcare Professional
ISBN: 1582558140 ISBN-13(EAN): 9781582558141
Издательство: Jones & Bartlett
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Цена: 61940.00 T
Наличие на складе: Невозможна поставка.
Описание: Communication Skills for the Healthcare Professional is a comprehensive yet compact guide to learning essential communication skills that will prepare students for success as healthcare professionals. Intended to supplement the clinical coursework students complete in the first one to two years of all allied health programs, the book uses a broad range of examples, role plays, and scenarios from virtually every healthcare field, enabling both instructors and students to use it as an essential resource for mastering any area-specific communication skill. Each chapter provides students with objective and short-answer questions to test comprehension of the material, as well as more complex clinical applications that encourage students to develop the critical thinking skills they will need every day as professionals in the healthcare industry.

Communication skills for medicine 3rd Edition

Автор: Lloyd M., Bor R.
Название: Communication skills for medicine 3rd Edition
ISBN: 0702030589 ISBN-13(EAN): 9780702030581
Издательство: Elsevier Science
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Цена: 45190.00 T
Наличие на складе: Невозможна поставка.
Описание: Presents a practical account of communication for medical students, backed up with numerous case histories. This book also contains clinical interview. It covers other aspects of communication including how to promote healthy behaviour and the need for the doctor to work as part of the health care team.

Career Award Information and Communication Technology: Foundation Level

Автор: P. K. McBride
Название: Career Award Information and Communication Technology: Foundation Level
ISBN: 0521532930 ISBN-13(EAN): 9780521532938
Издательство: Cambridge Academ
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Цена: 13470.00 T
Наличие на складе: Поставка под заказ.
Описание: Career Award in Information and Communication Technology: Foundation Level accompanies the Cambridge International Examinations (CIE) syllabus for the Career Award in Information and Communication Technology at Foundation Level. It closely matches the content of the syllabus, and has been endorsed by CIE for use with its examination. The author,an information technology specialist, writes in a lively, accessible style and uses a step-by-step approach to introduce students to the basic concepts and skills required.

The Routledge Handbook of Strategic Communication

Автор: Derina R. Holtzhausen
Название: The Routledge Handbook of Strategic Communication
ISBN: 0415530016 ISBN-13(EAN): 9780415530019
Издательство: Taylor&Francis
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Цена: 234790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

A First Look At Communication Theory

Автор: Em Griffin , Andrew Ledbetter, Glenn Sparks
Название: A First Look At Communication Theory
ISBN: 9814577162 ISBN-13(EAN): 9789814577168
Издательство: McGraw-Hill
Рейтинг:
Цена: 60620.00 T
Наличие на складе: Невозможна поставка.
Описание: Encourages students who are encountering the field of communication for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives.


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