Social Marketing and Public Health, 

Автор: Evans W. Douglas
Название: Social Marketing Research for Global Public Health: Methods and Technologies
ISBN: 0199757399 ISBN-13(EAN): 9780199757398
Издательство: Oxford Academ
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Цена: 88710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

Автор: Tulchinsky, Theodore H.
Название: New Public Health
ISBN: 0124157661 ISBN-13(EAN): 9780124157668
Издательство: Elsevier Science
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Цена: 89360.00 T
Наличие на складе: Поставка под заказ.
Описание: Provides an approach to public health appropriate for all masters` level students and practitioners - specifically for courses in MPH programs, community health and preventive medicine programs, community health education programs, and community health nursing programs, as well as programs for other medical professionals.

Автор: Gillam
Название: Essential Public Health
ISBN: 1107601762 ISBN-13(EAN): 9781107601765
Издательство: Cambridge Academ
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Цена: 51730.00 T
Наличие на складе: Невозможна поставка.
Описание: This second edition has been fully updated with contemporary examples and includes new chapters on sustainability and change, management and leadership. An internet companion includes supplementary information and interactive, self-assessment questions. Essential reading for trainees in health care, social care and related disciplines.

Автор: Charles Guest et all
Название: Oxford Handbook of Public Health Practice
ISBN: 0199586306 ISBN-13(EAN): 9780199586301
Издательство: Oxford Academ
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Fully revised and updated for the third edition, the Oxford Handbook of Public Heath Practice remains the first resort for all those working in this broad field.

Автор: Steckler
Название: Process Evaluation for Public Health Interventions and Research
ISBN: 1119022487 ISBN-13(EAN): 9781119022480
Издательство: Wiley
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Цена: 82310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Process evaluation is an essential component of any program evaluation or intervention research effort. This important resource offers an overview of the history, purpose, strengths, and limitations of process evaluation and includes illustrative case material of the current state of the art in process evaluation.

Автор: Kubacki
Название: Formative Research in Social Marketing
ISBN: 9811018278 ISBN-13(EAN): 9789811018275
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Автор: Dietrich
Название: Segmentation in Social Marketing
ISBN: 9811018332 ISBN-13(EAN): 9789811018336
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

Автор: Theodore H. Tulchinsky
Название: The New Public Health,
ISBN: 0123708907 ISBN-13(EAN): 9780123708908
Издательство: Elsevier Science
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Цена: 57920.00 T
Наличие на складе: Невозможна поставка.
Описание: Offers a unified approach to public health appropriate for masters` level students and practitioners - specifically for courses in MPH programs, community health and preventive medicine programs, community health education programs, community health nursing programs, as well as programs for other medical professionals such as pharmacy.