Business marketing: connecting strategy, relationships and learning, Dwyer

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
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Цена: 124690.00 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
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Цена: 16890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.

Автор: Schweitzer Sharon, Alexander Liz
Название: Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
ISBN: 1118919017 ISBN-13(EAN): 9781118919019
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today`s global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
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Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Автор: David Ford
Название: Managing Business Relationships, Second Edition
ISBN: 0470851252 ISBN-13(EAN): 9780470851258
Издательство: Wiley
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Цена: 32730.00 T
Наличие на складе: Поставка под заказ.
Описание: The recorder is the most widely taught instrument in schools. For the majority of children, it is their first introduction to playing and reading music. This book which is part of a scheme is designed for teaching new notes - D, F sharp and high D. Each company is locked into a network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions of their counterparts. This work provides a structured way to understand business networks and their effect on the practicing manager.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 52800.00 T
Наличие на складе: Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.