The Opposite of Comfortable: The Unlikely Choices of an Immigrant Career Woman, Nir Sharon
Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 15940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Автор: Avieli, Nir Название: Food and power ISBN: 0520290097 ISBN-13(EAN): 9780520290099 Издательство: Wiley Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Drawing on ethnography conducted in Israel since the late 1990s, Food and Power considers how power is produced, reproduced, negotiated, and subverted in the contemporary Israeli culinary sphere. Nir Avieli explores issues such as the definition of Israeli cuisine, the ownership of hummus, the privatization of communal Kibbutz dining rooms, and food at a military prison for Palestinian detainees to show how cooking and eating create ambivalence concerning questions of strength and weakness and how power and victimization are mixed into a sense of self-justification that maintains internal cohesion among Israeli Jews."--Provided by publisher.
Автор: Shlomo Nir, Uri Shuali Название: Water Purification by Micelle-Clay Nano-Particles ISBN: 1536149586 ISBN-13(EAN): 9781536149586 Издательство: Nova Science Рейтинг: Цена: 182680.00 T Наличие на складе: Невозможна поставка. Описание: This book focuses on water purification by micelle-clay nano-particles. The micelle-clay complex is composed of an organic cation (surfactant) with a long alkyl chain, e.g., ODTMA (octadecyltrimethylammonium) that spontaneously forms micelles of several nm in diameters at small concentrations. The positively charged micelles interact with a negatively charged clay (bentonite) at optimal ratios. The resulting complex has a large surface area per weight; it includes large hydrophobic parts and has an excess of a positive charge. The complex is insensitive to higher temperatures (50 0C), to pH values in the range of 2-11, or ionic strengths. Production of powdered and granulated complexes is described. The material characteristics of the micelle-clay complex differ from those of organo-clay of the same composition, which is formed by the interaction of monomers of the surfactant with the clay (Chapters One and Two). Model calculations enable simulations and predictions of removal of pollutants from water in batch or filtration experiments, and can yield cost estimates (Chapter Three). Laboratory and pilot experiments (Chapter Four) yield efficient removal from the water of (i) hydrophobic and anionic organic molecules: herbicides, humic acid, dissolved organic matter, and pharmaceuticals; (ii) inorganic anions, e.g., perchlorate; and (iii) microorganisms: bacteria, viruses, and parasites, e.g., cryptosporidium, which is resistant to chlorination. The (above) use of a micelle-clay complex indicated a big advantage in comparison with activated carbon. Low cost regeneration of used filters after bacteria adsorption is described. Biocidal effects of cations, e.g., ODTMA are demonstrated; released cations during filtration enhanced the filter efficiency. The released cations are removed from water before consumer use by another filter containing activated carbon. Drinking water from lakes is forbidden during cyanobacteria bloom due to harmful toxins. Filtration by the granulated micelle-clay complex and killing of cyanobacteria by ODTMA cations are described. Water purification by other clay-composites such as liposome- and polymer-clay is described in Chapter Five. Collaboration between technologies of water purification are found in Chapter Six: (i) Incubation of grey water in a moving bed biological reactor followed by filtration by the micelle-clay granulated complex enables water reuse at low cost. (ii) Filtration combined with degradation by solar photo-Fenton processes is a promising tertiary treatment of wastewater, including efficient removal of problematic pharmaceuticals. (iii) A new design of the micelle-clay complex may yield enhanced capacity for removal of microorganisms from water by combining filtration with biocidal action of free cations. This book describes inventions in material science and developments of computational procedures for simulations and predictions, and is an authoritative and stimulating reference for researchers, engineers and students involved in water treatment and adsorption processes.
Автор: Adam E Nir Название: Educational Superintendent: Between Trust & Regulation -- An International Perspective ISBN: 1629489727 ISBN-13(EAN): 9781629489728 Издательство: Nova Science Рейтинг: Цена: 205910.00 T Наличие на складе: Невозможна поставка. Описание: Public education is one of the main forces that make a healthy and democratic society. It strives to educate and to provide the younger generation knowledge and skills that allow children to become contributing citizens in their society. Public education is considered highly significant in consolidating the society and establishing its cultural and economic strength. For those reasons, governments choose to invest a significant portion of the states national resources in public schooling. Taking into account the costs and political significance attributed to public education, it is not surprising that governments establish some formal mechanism responsible for the monitoring of schools, intended to ensure that schools operate professionally and in accordance with national goals and policies. However, when considering voices arguing for schools autonomy and, at the same time, policy makers inclination to control schools, a dilemma arises: how can control and trust be pursued simultaneously? This dilemma is obviously applicable in all public education systems and it is therefore not surprising that they all have some formal monitoring mechanism with individuals holding positions often termed "superintendent". Nevertheless, substantial dissimilarities among different educational contexts may be found in role expectations and degrees of regulation superintendents are expected to enforce. For completed book description, please visit our link below.
Автор: Levie Nir Название: Mycelium Seep 3 ISBN: 1912700522 ISBN-13(EAN): 9781912700523 Издательство: Неизвестно Рейтинг: Цена: 17230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nir Michael Название: Project Influence and Leadership: Building Rapport in Teams ISBN: 1492755281 ISBN-13(EAN): 9781492755289 Издательство: Неизвестно Цена: 18380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ***Great influence guide - Amazon Best Seller - Updated Edition***Simple -Project Management: Influence and Leadership includes 3 Proven Fundamentals to unlock the secrets of Leadership, Influence and Stakeholder communication management ***Updated and Advanced Edition***Imagine that you master the magic of influence and are able to successfully lead and manage stakeholders. Imagine that you have a clear path of how to accomplish it.I have some good news and some bad news: The good news is that with the 3 proven fundamentals in this practical book you can quickly learn how to influence without authority.The bad news is that you have missed many opportunities by not reading this book so far.* After you read Project Management: Influence and Leadership you will easily manage and lead stakeholders.I apologize to you, as only now have I had the time to put all this knowledge in writing, don't waste anymore time - read it now * With the knowledge in Project Management: Influence and Leadership at your disposal, you will possess the secret formula that eludes so many others - the recipe to unveiling the mystery of Leadership and INFLUENCE WITHOUT AUTHORITY* Distilled by the author in Project Management: Influence and Leadership and unearthed on its digital pages are the proven steps for your success. A quick read with promising results - terrific value.Everyone has to work with stakeholders* Absolutely relevant situational leadership models which contain valuable Scientifically-Proven, tested approaches to leadership - by this book - you will learn a lot * After you start using the various techniques given by me, you will be amazed at the quick change to your leadership style and ability to influence in a wide range of situations * Colorful case study integrated - read Project Management: Influence and Leadership more than once to gain full understanding.* Easy to implement concepts - I know what you are thinking, how can this be so easy? How can this be even possible? As a matter of fact it is easy because of the focus you are investing on these hidden aspects of influence, leadership in managing and communicating with stakeholders.A Must have for maintaining a Competitive advantageMagic of liking fully explained. You think that it is possible to use liking in such a powerful context... Don't you? Introducing a tested four grid model for influence - understanding the four different styles of influence and communication will alter the way you interact with people around you.The advice is simple and each chapter ends with a summary of the vital concepts to carry on to your practical daily environmentProject Management: Influence and Leadershipis a professional and valuable guide to leading in tough situations and motivating towards a common objective, the author is crazy to give away these hard learned concepts practically for free "Michael published again a great book on the softer side of projects. His own experience he made over 20 years ago in the Alaskan wilderness is transformed into our current business lives. He made an interesting connection between influencing bears and stakeholders. Viewing stakeholders as bears is a funny and powerful thought. Thanks for sharing your personal experience with us Michael"Ralf Friedrich, President, Coaching Center DieburgYour satisfaction is 100% guaranteed when you purchase Project Management: Influence and Leadership, so scroll up and click the Buy button now
Автор: Avieli Nir Название: Food and Power: A Culinary Ethnography of Israel ISBN: 0520290100 ISBN-13(EAN): 9780520290105 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Drawing on ethnography conducted in Israel since the late 1990s, Food and Power considers how power is produced, reproduced, negotiated, and subverted in the contemporary Israeli culinary sphere. Nir Avieli explores issues such as the definition of Israeli cuisine, the ownership of hummus, the privatization of communal Kibbutz dining rooms, and food at a military prison for Palestinian detainees to show how cooking and eating create ambivalence concerning questions of strength and weakness and how power and victimization are mixed into a sense of self-justification that maintains internal cohesion among Israeli Jews."--Provided by publisher.
Автор: Buras Nir H. Название: The Art of Classic Planning: Building Beautiful and Enduring Communities ISBN: 0674919246 ISBN-13(EAN): 9780674919242 Издательство: Harvard University Press Рейтинг: Цена: 91820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Nearly everything we treasure in the world`s most beautiful cities was built over a century ago. Yet the ideas and practices underlying these achievements have been abandoned. Nir Buras documents the humane design methods that held sway before the reign of Modernism and encourages us to relearn the time-tested principles of classic urban planning.
Автор: Hezroni Nir Название: Last Instructions ISBN: 1786075474 ISBN-13(EAN): 9781786075475 Издательство: TBS/GBS Рейтинг: Цена: 11870.00 T Наличие на складе: Невозможна поставка. Описание: The spine-tingling follow-up to Three Envelopes, the stunning, groundbreaking thriller published to critical acclaim
A ping on your phone takes you out of a conversation with a friend. At the office, an email interrupts your project. At home, your screens intrude on time with your partner. Things you mean to put away pile up and clutter your space. Goals you feel passionately about too often don't get done.
Between work, family, and social life, juggling everything that demands our time and attention can feel impossible. Day after day, we give in to self-defeating behaviors, such as spending too much time on work chat and our smart phones--at the cost of activities that matter more to us.
How different would your life be if you had the power to never get distracted again?
In Indistractable, bestselling author and behavior design expert Nir Eyal gets straight to the root of the problem and reveals why the problem isn't our gadgets, it's us. Technology is blamed as the source when it is actually a symptom of much deeper issues. The result? For many of us, it feels impossible to stay focused and engaged on the task at hand--even when it's important to us.
Distraction is not a new problem--it stems from our innate desire for psychological escape. Personal technology is simply the latest tool we turn to for relief.
Solving the issue is not as simple as throwing away our devices--and this is not an anti-technology book--as doing so would have little effect on our ingrained habits. It's clear at this point that the battle has to be won from the inside out. Drawing on his own experience, plus a range of cutting-edge research and real-world interviews, Eyal lays bare the secret of finally doing what you say you will do. In this book, he provides the recipe for the ultimate superpower of the 21st century: being Indistractable.
How to stay focused and follow-through on your most important goals, instead of letting self-defeating behaviors get in the way
How to be indistractable at work and conquer your priorities--every day
How to raise kids who are equipped to focus in a distracting world
The good news is that we can re-learn to use technology in ways that harness its power to control it, rather than letting it control us. This timely book will help readers understand the underlying causes of what gets in their way, while also providing practical, novel techniques to help conquer any distraction.
Автор: Hezroni, Nir Название: Three envelopes ISBN: 178607379X ISBN-13(EAN): 9781786073792 Издательство: TBS/GBS Рейтинг: Цена: 11870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A thrilling debut, Three Envelopes delves into the twisted mind of a rogue agent in the Israeli intelligence agency and his mysterious plot for revenge.
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