The Discourse of Online Consumer Reviews, Camilla Vasquez
Название: Introduction to discourse analysis ISBN: 0415585708 ISBN-13(EAN): 9780415585705 Издательство: Taylor&Francis Рейтинг: Цена: 25510.00 T Наличие на складе: Невозможна поставка.
Автор: Brown, Gillian Yule, George Название: Discourse analysis ISBN: 0521284759 ISBN-13(EAN): 9780521284752 Издательство: Cambridge Academ Рейтинг: Цена: 43290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this textbook, first published in 1983, the authors provide an extensive overview of the many and diverse approaches to the study of discourse, but base their own approach centrally on the discipline which, to varying degrees, is common to them all - linguistics.
Автор: Scott David Meerman Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing ISBN: 1118488768 ISBN-13(EAN): 9781118488768 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Поставка под заказ. Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Автор: Zubin Sethna and Jim Blythe Название: Consumer Behaviour ISBN: 1473919134 ISBN-13(EAN): 9781473919136 Издательство: Sage Publications Рейтинг: Цена: 45400.00 T Наличие на складе: Поставка под заказ. Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
Автор: Ed. by Jaworski A. Coupland N. Название: The Discourse Reader ISBN: 0415197341 ISBN-13(EAN): 9780415197342 Издательство: Taylor&Francis Цена: 23470.00 T Наличие на складе: Невозможна поставка. Описание: A collection of original writings on discourse analysis. Designed as a structured source book for students from introductory undergraduate level upwards, the "Reader" is divided into clear sections covering the foundations of modern discourse analysis. It represents all the contemporary methods and traditions of discourse analysis, including pragmatics, conversation analysis, the ethnography of communication, narrative analysis and critical discourse analysis. Each section is introduced by the editors, and provides recommendations for further reading. The text is an introduction to the theoretical writings of: Foucault, Bourdieu, Bakhtin, Giddens, Goffman, Austin, Grice, Malinowski, Watzlawick, Gumperz, Sacks, Schegloff, Sperber and Wilson, Fairclough, Labov and others. It represents examples of discourse analysis, for example, in the work of Potter and Wetherall, Duranti, Ochs, Bell, Schiffrin, Sherzer, Brown and Levinson, Holmes, Bauman, Tannen and Wallat, Kress and van Leeuwen, Cameron, Mehan, van Dijk.
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