CEO Branding, 

Автор: Fetscherin Marc
Название: CEO Branding
ISBN: 1138013722 ISBN-13(EAN): 9781138013728
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Jones Jan
Название: CEO`s Secret Weapon
ISBN: 1137444231 ISBN-13(EAN): 9781137444233
Издательство: Springer
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Цена: 27940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many executives don`t take full advantage of the assistant who sits right outside their door. This book educates executives about all the ways in which they can streamline and improve the way they work with the help of a great assistant, while teaching them to identify great candidates and maximize the benefits of this special relationship.

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 30890.00 T
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Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Vanolo
Название: Vanolo_City Branding
ISBN: 1138959383 ISBN-13(EAN): 9781138959385
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Автор: Jones Robert
Название: Branding: A Very Short Introduction
ISBN: 0198749910 ISBN-13(EAN): 9780198749912
Издательство: Oxford Academ
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Цена: 10550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.