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The Communication Scarcity in Agriculture, Eise

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Цена: 28310T
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Автор: Eise
Название:  The Communication Scarcity in Agriculture
Издательство: Taylor&Francis
ISBN: 1138650617
ISBN-13(EAN): 9781138650619
Обложка/Формат: Paperback
Страницы: 168
Вес: 0.184 кг.
Дата издания: 14.07.2016
Язык: English
Размер: 131 x 198 x 32
Читательская аудитория: Undergraduate
Поставляется из: Англии

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the publics demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown.

This critical and timely book explains how changing demographics, cultural shifts, technological advances and agricultures silence all combined to create the perfect storm - a great chasm between those who know, and those who dont know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.

Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication - perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Дополнительное описание:

Scarcity and Frontiers

Автор: Barbier
Название: Scarcity and Frontiers
ISBN: 0521701651 ISBN-13(EAN): 9780521701655
Издательство: Cambridge Academ
Цена: 22960 T
Наличие на складе: Поставка под заказ.
Описание: Throughout much of history, a critical driving force behind global economic development has been the response of society to the scarcity of key natural resources. This book provides a fascinating account of the contribution that natural resource exploitation has made to economic development in key eras of world history.

Scarcity and Growth

Автор: Barnett
Название: Scarcity and Growth
ISBN: 1617260312 ISBN-13(EAN): 9781617260315
Издательство: Taylor&Francis
Цена: 21780 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this classic study, the authors assess the importance of technological change and resource substitution in support of their conclusion that resource scarcity did not increase in the Unites States during the period 1870 to 1957. First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.

Scarcity and Growth Reconsidered

Автор: Smith
Название: Scarcity and Growth Reconsidered
ISBN: 1617260320 ISBN-13(EAN): 9781617260322
Издательство: Taylor&Francis
Цена: 83490 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Current views on resource availability are examined, along with the original Barnett-Morse thesis of resource supply. First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.

Media and Communication Research Methods

Автор: Hansen Anders
Название: Media and Communication Research Methods
ISBN: 023000007X ISBN-13(EAN): 9780230000070
Издательство: Springer
Цена: 20960 T
Наличие на складе: Нет в наличии.
Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.

A Cognitive Psychology of Mass Communication

Автор: Harris
Название: A Cognitive Psychology of Mass Communication
ISBN: 0415537053 ISBN-13(EAN): 9780415537056
Издательство: Taylor&Francis
Цена: 36960 T
Наличие на складе: Поставка под заказ.
Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.

Understanding Communication Theory

Автор: Croucher Stephen M.
Название: Understanding Communication Theory
ISBN: 0415748046 ISBN-13(EAN): 9780415748049
Издательство: Taylor&Francis
Цена: 48640 T
Наличие на складе: Есть у поставщика Поставка под заказ.

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Название: Successful Science Communication Telling It Like It Is

Название: Название: Successful Science Communication Telling It Like It Is
ISBN: 0521176786 ISBN-13(EAN): 9780521176781
Издательство: Cambridge Academ
Цена: 30090 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together more than 30 experienced and successful science communicators from across the academic, commercial and media worlds `telling it like it is`, this practical, one-stop resource is essential reading for practising scientists and other professionals who want to share their knowledge.

Political Communication in Britain

Автор: Wring
Название: Political Communication in Britain
ISBN: 0230301452 ISBN-13(EAN): 9780230301450
Издательство: Springer
Цена: 69870 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics.

Understanding Communication Research Methods

Автор: Croucher Stephen M.
Название: Understanding Communication Research Methods
ISBN: 0415833116 ISBN-13(EAN): 9780415833110
Издательство: Taylor&Francis
Цена: 71770 T
Наличие на складе: Есть
Описание: Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

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