Название: Successful Science Communication Telling It Like It Is,
Автор: Hansen Anders Название: Media and Communication Research Methods ISBN: 023000007X ISBN-13(EAN): 9780230000070 Издательство: Springer Рейтинг: Цена: 20960 T Наличие на складе: Поставка под заказ. Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.
Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 36960 T Наличие на складе: Поставка под заказ. Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Croucher Stephen M. Название: Understanding Communication Theory ISBN: 0415748046 ISBN-13(EAN): 9780415748049 Издательство: Taylor&Francis Рейтинг: Цена: 48640 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Автор: Guerrero Название: Media Systems and Communication Policies in Latin America ISBN: 1137409045 ISBN-13(EAN): 9781137409041 Издательство: Springer Рейтинг: Цена: 69870 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media`s role in Latin American societies.
Автор: Cline Hugh F. Название: Information Communication Technology and Social Transformation ISBN: 1138953989 ISBN-13(EAN): 9781138953987 Издательство: Taylor&Francis Рейтинг: Цена: 31210 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book argues that information communication technologies are not creating new forms of social structure, but rather altering long-standing institutions and amplifying existing trends of social change that have their origins in ancient times. Using a comparative historical perspective, it analyzes the applications of information communication technologies in relation to changes in norms and values, education institutions, the socialization of children, new forms of deviant and criminal behaviors, enhanced participation in religious activities, patterns of knowledge creation and use, the expansion of consumerism, and changing experiences of distance and time.
Автор: Gershon Richard A. Название: Digital Media and Innovation: Management Strategies for Communication Industries ISBN: 1452241414 ISBN-13(EAN): 9781452241418 Издательство: Sage Publications Рейтинг: Цена: 51480 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
Автор: Eise Название: The Communication Scarcity in Agriculture ISBN: 1138650617 ISBN-13(EAN): 9781138650619 Издательство: Taylor&Francis Рейтинг: Цена: 28310 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public's demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown.
This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture's silence all combined to create the perfect storm - a great chasm between those who know, and those who don't know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.
Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication - perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Автор: Bakir Название: Communication in the Age of Suspicion ISBN: 0230002544 ISBN-13(EAN): 9780230002548 Издательство: Springer Рейтинг: Цена: 80350 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this timely volume, fourteen international contributors explore the relationship between media and trust, beginning with an examination of the decline of trust in key institutions. The book concludes by considering the future implications for media communication and exploring potential directions for further research in this Age of Suspicion.
Казахстан, 010000 Нур-султан(Астана) р-он Сарыарка, ул. Маскеу, 40 , офис 202 ТОО "Логобук" Тел:+7(7172) 448953 , +7 707 857-29-98 www.logobook.kz
