From Mindless to Mindful: How to Create Memorable Service Experiences 9781554831395

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Автор: Draj Fozard
Название: From Mindless to Mindful: How to Create Memorable Service Experiences
ISBN: 9781554831395
Издательство: Gazelle Book Services
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ISBN-10: 1554831393
Обложка/Формат: Paperback
Страницы: 200
Вес: 0.17 кг.
Дата издания: 02.02.2015
Серия: Customer services
Язык: English
Иллюстрации: Black & white illustrations
Размер: 204 x 127 x 16
Читательская аудитория: General (us: trade)
Подзаголовок: How to create memorable service experiences
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Поставляется из: Англии
Описание: How did a former bank executive and a child from a car wash cross paths to discover a shared passion for crafting memorable customer experiences? The book answers this question while weaving together their lessons learned over two vastly different careers. Their stories are real and compelling -- they transcend boundaries between industries, the nature of businesses, and generational gaps. In todays global marketplace, products and pricing are becoming less distinguishable. Organisations are discovering that great customer service is no longer enough -- it takes more. This book will sharpen your focus on what really matters to the people who grow your business. You will gain fresh insights on building a culture where delivering memorable customer experiences is in the heart and mind of every manager and employee.

From Mindless to Mindful: How to Create Memorable Service Experiences, Draj Fozard