Автор: Em Griffin , Andrew Ledbetter, Glenn Sparks Название: A First Look At Communication Theory ISBN: 9814577162 ISBN-13(EAN): 9789814577168 Издательство: McGraw-Hill Рейтинг: Цена: 60620.00 T Наличие на складе: Невозможна поставка. Описание: Encourages students who are encountering the field of communication for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives.
Автор: Abernathy Penelope Muse Название: Saving Community Journalism: The Path to Profitability ISBN: 1469615428 ISBN-13(EAN): 9781469615424 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 33270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
Автор: Jandt Fred E. Название: An Introduction to Intercultural Communication: Identities in a Global Community ISBN: 1483344304 ISBN-13(EAN): 9781483344300 Издательство: Sage Publications Рейтинг: Цена: 91870.00 T Наличие на складе: Поставка под заказ. Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Canary Название: Strategic Conflict ISBN: 0805850635 ISBN-13(EAN): 9780805850635 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Conflict offers a research-based, accessible analysis of how people can manage conflict productively. Moving beyond the basics of conflict, it examines interpersonal situations in which conflict occurs and promotes strategic communicative responses based on the latest theoretical research. It provides students with the tools to understand conflict in real-world contexts.
Автор: Austin Erica Weintraub Название: Strategic Public Relations Management ISBN: 0415517699 ISBN-13(EAN): 9780415517690 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Mahoney L. Meghan Название: Strategic Social Media Marketing To Soci ISBN: 1118556844 ISBN-13(EAN): 9781118556849 Издательство: Wiley Рейтинг: Цена: 41130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Автор: Price Название: Free Expression, Globalism, and the New Strategic Communication ISBN: 1107420938 ISBN-13(EAN): 9781107420939 Издательство: Cambridge Academ Рейтинг: Цена: 30610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Building on examples drawn from the Arab Spring, the shaping of the internet in China, Iran`s perception of foreign broadcasting, and Russia`s media interventions, this book exposes the anxieties of loss of control and the missed opportunities for greater freedom of expression that result from the vast changes in technologies and geopolitics.
Автор: Price Название: Free Expression, Globalism, and the New Strategic Communication ISBN: 1107072514 ISBN-13(EAN): 9781107072510 Издательство: Cambridge Academ Рейтинг: Цена: 82370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Building on examples drawn from the Arab Spring, the shaping of the internet in China, Iran`s perception of foreign broadcasting, and Russia`s media interventions, this book exposes the anxieties of loss of control and the missed opportunities for greater freedom of expression that result from the vast changes in technologies and geopolitics.
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