Brands and Branding, Stephen Brown

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Vinjamuri
Название: Accidental Branding : How Ordinary People Build Extraordinary Brands
ISBN: 0470165065 ISBN-13(EAN): 9780470165065
Издательство: Wiley
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Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt`s Bees, J.

Автор: Nguyen Bang
Название: Asia Branding
ISBN: 1137489952 ISBN-13(EAN): 9781137489951
Издательство: Springer
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Цена: 53860.00 T
Наличие на складе: Поставка под заказ.
Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

Автор: Davis, John Andrew
Название: Competitive success, how branding adds value
ISBN: 0470998229 ISBN-13(EAN): 9780470998229
Издательство: Wiley
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Цена: 53800.00 T
Наличие на складе: Поставка под заказ.
Описание: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.

Автор: Wheeler Alina
Название: Brand Atlas: Branding Intelligence Made Visible
ISBN: 0470433426 ISBN-13(EAN): 9780470433423
Издательство: Wiley
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Цена: 26350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Carrying through Alina Wheeler`s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company`s brand is its most valuable asset.