Accidental Branding : How Ordinary People Build Extraordinary Brands, Vinjamuri

Автор: Lindemann, Jan
Название: Economy of brands
ISBN: 0230232507 ISBN-13(EAN): 9780230232501
Издательство: Springer
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Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Автор: Sharp Byron
Название: How Brands Grow
ISBN: 0190304936 ISBN-13(EAN): 9780190304935
Издательство: Oxford Academ
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Цена: 42240.00 T
Наличие на складе: Невозможна поставка.
Описание: This value pack contains international best seller, How Brands Grow: What Marketers Dont Know and the follow up, How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Rivkin, Steve;Sutherland, Fraser;Trout, Jack
Название: The Making of a Name: The Inside Story of the Brands We Buy
ISBN: 0195168720 ISBN-13(EAN): 9780195168723
Издательство: Oxford Academ
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Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 'The Making of a Name: The Inside Stories of the Brands We Buy' shows how and why brand names make their place in our language. They show how brand names differ from other names, and what goes into making a good name good and a bad name terrible. It provides a history of brand naming and a how-to.