Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Camillo Название: Global Enterprise Management, Volume II ISBN: 1137510692 ISBN-13(EAN): 9781137510693 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This edited collection unites theory, academic knowledge, and practitioner experience to provide students, educators, and practitioners with the skills to succeed in the global managerial landscape.
Автор: Ozbilgin Mustafa Название: Global Diversity Management ISBN: 1137334355 ISBN-13(EAN): 9781137334350 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Grounded in research but firmly linked to best-practice strategies, this new edition is fully updated and includes student-friendly pedagogy and a wide range of international case studies. It provides a comprehensive real-world perspective of diversity in competitive organizations and is an ideal course companion for all students.
Автор: Adekola Название: Global Business Management ISBN: 113826234X ISBN-13(EAN): 9781138262348 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.
Автор: Edfelt R Название: Global Comparative Management ISBN: 1412944694 ISBN-13(EAN): 9781412944694 Издательство: Sage Publications Рейтинг: Цена: 166850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking an integrative, interdisciplinary approach to the coverage of managerial issues, functions, practices and problems, the text provides a view of international management beyond intercultural issues.
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