Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Liker Jeffrey K., Liker Jeffery K., Liker Jeffrey Название: The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer ISBN: 0071392319 ISBN-13(EAN): 9780071392310 Издательство: McGraw-Hill Рейтинг: Цена: 29730.00 T Наличие на складе: Невозможна поставка. Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.
Автор: Saunders Название: Financial Institutions Management: A Risk Management Approach ISBN: 1259010856 ISBN-13(EAN): 9781259010859 Издательство: McGraw-Hill Рейтинг: Цена: 40950.00 T Наличие на складе: Невозможна поставка. Описание: Provides an approach that focuses on managing return and risk in modern financial institutions.
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 30800.00 T Наличие на складе: Невозможна поставка. Описание:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Автор: Olson David L., Wu Desheng Dash Название: Enterprise Risk Management (2nd Edition) ISBN: 9814632767 ISBN-13(EAN): 9789814632768 Издательство: World Scientific Publishing Рейтинг: Цена: 77090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Risk is inherent in business. Without risk, there would be no motivation to conduct business. But a key principle is that organizations should accept risks that they are competent enough to deal with, and "outsource" other risks to those who are more competent to deal with them (such as insurance companies). Enterprise Risk Management (2nd Edition) approaches enterprise risk management from the perspectives of accounting, supply chains, and disaster management, in addition to the core perspective of finance. While the first edition included the perspective of information systems, the second edition views this as part of supply chain management or else focused on technological specifics. It discusses analytical tools available to assess risk, such as balanced scorecards, risk matrices, multiple criteria analysis, simulation, data envelopment analysis, and financial risk measures.
Автор: Westland J. Christopher Название: Global Innovation Management ISBN: 1137520183 ISBN-13(EAN): 9781137520180 Издательство: Springer Рейтинг: Цена: 61990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
Автор: Minoli Название: Information Technology Risk Management in Enterprise Environments - A Review of Industry Practices and a Practical Guide to Risk Management ISBN: 0471762547 ISBN-13(EAN): 9780471762546 Издательство: Wiley Рейтинг: Цена: 106600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discusses all types of corporate risks and practical means of defending against them. Security is currently identified as a critical area of Information Technology management by a majority of government, commercial, and industrial organizations.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
