Strategy of Global Branding and Brand Equity, Lee Alvin

Автор: Grant Robert M
Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition
ISBN: 1119120845 ISBN-13(EAN): 9781119120841
Издательство: Wiley
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Цена: 59130.00 T
Наличие на складе: Невозможна поставка.
Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Ghemawat, Pankaj
Название: Redefining global strategy
ISBN: 1591398665 ISBN-13(EAN): 9781591398660
Издательство: INGRAM PUBLISHER SERVICES UK
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Цена: 35200.00 T
Наличие на складе: Невозможна поставка.
Описание: Why do so many global strategies fail - despite companies` powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.

Автор: Thomas
Название: Human Capital and Global Business Strategy
ISBN: 1107613280 ISBN-13(EAN): 9781107613287
Издательство: Cambridge Academ
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Цена: 36960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.

Автор: Thomas
Название: Human Capital and Global Business Strategy
ISBN: 1107033152 ISBN-13(EAN): 9781107033153
Издательство: Cambridge Academ
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Цена: 100320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.

Автор: Jain Vinod
Название: Global Strategy in the Connected Economy
ISBN: 1138844241 ISBN-13(EAN): 9781138844247
Издательство: Taylor&Francis
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Цена: 64300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.

Автор: Daniel F. Spulber
Название: Global Competitive Strategy
ISBN: 0521880815 ISBN-13(EAN): 9780521880817
Издательство: Cambridge Academ
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Цена: 53850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.

Автор: Didner Pam
Название: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
ISBN: 0071840974 ISBN-13(EAN): 9780071840972
Издательство: McGraw-Hill
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Цена: 29730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.

Автор: Kvint
Название: Strategy for the Global Market
ISBN: 1138892122 ISBN-13(EAN): 9781138892125
Издательство: Taylor&Francis
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Цена: 73490.00 T
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Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.

Автор: Inkpen, Andrew Ramaswamy, Kannan
Название: Global strategy
ISBN: 0195167201 ISBN-13(EAN): 9780195167207
Издательство: Oxford Academ
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Цена: 33780.00 T
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Описание: Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.

Автор: Denison
Название: Leading Culture Change in Global Organizations: Aligning Culture and Strategy
ISBN: 047090884X ISBN-13(EAN): 9780470908846
Издательство: Wiley
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Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book combines research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive.

Автор: Aronczyk Melissa
Название: Branding the Nation: The Global Business of National Identity
ISBN: 0199752176 ISBN-13(EAN): 9780199752171
Издательство: Oxford Academ
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Цена: 37480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.