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Start Me Up!: New Branding for Businesses

Автор: Klanten Robert, Sinofzik Anna
Название:  Start Me Up!: New Branding for Businesses   (Роберт Клантен: Начни меня заново. Ребрендинг бизнеса)
Издательство: Gestalten
Графический дизайн

ISBN: 3899555562
ISBN-13(EAN): 9783899555561
ISBN: 3-89955-556-2
ISBN-13(EAN): 978-3-89955-556-1
Обложка/Формат: Hardback
Страницы: 256
Вес: 1.618 кг.
Дата издания: 25.02.2015
Язык: ENG
Размер: 292 x 249 x 27
Читательская аудитория: General (us: trade)
Поставляется из: Германии
Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.
Дополнительное описание:

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  Новое издание
First Things First!: New Branding and Design for New Businesses

Автор: Gestalten
Название: First Things First!: New Branding and Design for New Businesses
ISBN: 3899556712 ISBN-13(EAN): 9783899556711
Издательство: Неизвестно
Цена: 22090 T
Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

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Introducing: Visual Identities for Small Businesses

Название: Introducing: Visual Identities for Small Businesses
ISBN: 3899554116 ISBN-13(EAN): 9783899554113
Издательство: Gestalten
Цена: 20900 T
Наличие на складе: Поставка под заказ.
Описание: Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today s most important design trends from minimalism and classic modernism to styles that range from retro and letterpress-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationery for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.

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Branding Terror

Автор: Breifuss Artur
Название: Branding Terror
ISBN: 1858946018 ISBN-13(EAN): 9781858946016
Издательство: Merrell
Цена: 16040 T
Наличие на складе: Есть
Описание: Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group’s beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership and modus operandi, and a brief timeline of events. The group’s branding – the symbolism, colours and typography of its logo and flag – is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

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Winkreative Design Stories: A Global View on Branding, Design and Publishing

Автор: Winkreative
Название: Winkreative Design Stories: A Global View on Branding, Design and Publishing
ISBN: 3899555104 ISBN-13(EAN): 9783899555103
Издательство: Gestalten
Цена: 27440 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.

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What is Branding? (PB)

Название: What is Branding? (PB)
ISBN: 2888931354 ISBN-13(EAN): 9782888931355
Издательство: Rockport/Rotovision
Цена: 8090 T
Наличие на складе: Есть

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Gentlemen, Start Your Engines!: The Bonhams Guide to Classic Race and Sports Cars

Автор: Zaugg Jared, Klanten Robert
Название: Gentlemen, Start Your Engines!: The Bonhams Guide to Classic Race and Sports Cars
ISBN: 3899555678 ISBN-13(EAN): 9783899555677
Издательство: Gestalten
Цена: 38550 T
Наличие на складе: Есть
Описание: Bonhams is the world’s go-to source for classic race and sports cars . In this book, the auction house presents a selection of the most breathtaking models and tells their stories .

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Go Logo: A Handbook to the Art of Global Branding

Название: Go Logo: A Handbook to the Art of Global Branding
ISBN: 1592535178 ISBN-13(EAN): 9781592535170
Издательство: Rockport/Rotovision
Цена: 12590 T
Наличие на складе: Поставка под заказ.

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Название: Branding
ISBN: 2880468051 ISBN-13(EAN): 9782880468057
Издательство: Rockport/Rotovision
Цена: 8990 T
Наличие на складе: Поставка под заказ.
Описание: Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices. All the design groups who contributed to this book have achieved innovative and practical solutions to challenging briefs set by clients. Each chapter contains an introductory essay followed by images incorporating their initial sketches, design development, research materials and finished work. Several of the chapters also feature previously unpublished work. Extended picture captions and comments from a range of creatives involved also accompany the images, elucidating the processes and methodology used. Branding: From Brief to Finished Solution is the definitive resource for anyone involved in the branding process.

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Автор: Johnson, Michael
Название: Branding
ISBN: 0500518963 ISBN-13(EAN): 9780500518960
Издательство: Thames & Hudson
Цена: 17330 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N, and he has garnered a plethora of awards in the process.
In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution, but rather with identifying the correct question – the missing gap in the market – to which an answer is needed. Johnson proceeds to unveil all the secret elements involved in creating a successful brand – from the strapline that gives the brand a narrative and a purpose, to clever uses of typography that unite design and language to reinforce a fundamental message.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands.

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Branding Dl

Название: Branding Dl
ISBN: 288046563X ISBN-13(EAN): 9782880465636
Издательство: Rockport/Rotovision
Цена: 11230 T
Наличие на складе: Поставка под заказ.
Описание: As consumers and designers are aware, branding is the key to effective marketing and can make or break companies and products. This exciting third title in the Digital-Lab series examines the world's most innovative branding projects, both big budget and small. Interviews with celebrated designers combine with enlightening feedback from their clients, to provide the reader with a new insight into the entire digital branding process from outline brief to finished design. Highly illustrated, designers featured include branding leaders such as Wolff Olins and Design Bridge. This modern look at branding will be an invaluable resource for everyone involved in design for the fast-moving marketplace.

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Yes Logo: 40 Years of Branding, Design and Communication

Название: Yes Logo: 40 Years of Branding, Design and Communication
ISBN: 1906155372 ISBN-13(EAN): 9781906155377
Издательство: Black Dog publishing
Цена: 20460 T
Наличие на складе: Нет в наличии.
Описание: 40 Years of Branding and Design by Michael Peters and Partners. Chronicles the story of Michael Peters, one of Britains most significant design luminaries. Throughout his career Peters has worked on highly successful campaigns, ranging from Birds Eye food products to Penhaligons perfume. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design.

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Creative Personal Branding

Автор: Salenbacher, J?rgen
Название: Creative Personal Branding
ISBN: 906369315X ISBN-13(EAN): 9789063693152
Издательство: Thames & Hudson
Цена: 8650 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to combine magic and logic, creativity and business?

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Branding Interior Design: Visibilty and Business Strategy for Interior Designers

Автор: Kuhteubl Kim
Название: Branding Interior Design: Visibilty and Business Strategy for Interior Designers
ISBN: 076435129X ISBN-13(EAN): 9780764351297
Издательство: Schiffer
Цена: 14260 T
Наличие на складе: Есть
Описание: The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and its a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

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