What is Branding? (PB)

Название: What is Branding?
ISBN: 2940361452 ISBN-13(EAN): 9782940361458
Издательство: Rockport/Rotovision
Цена: 25300 T
Наличие на складе: Невозможна поставка.
Описание: Explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, this work explains what makes them work, why they matter, and what can be learnt from them.

Автор: Breifuss Artur
Название: Branding Terror
ISBN: 1858946018 ISBN-13(EAN): 9781858946016
Издательство: Merrell
Рейтинг:
Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A unique handbook of the logos of contemporary terrorist organizations worldwide, from al-Qaeda to the Real IRA, with a foreword by renowned graphic designer Steven Heller, and a chronology of major terrorist actions. This is an invaluable resource for graphic designers and anyone interested in international politics and counter-intelligence.

Автор: Baumgarten
Название: What Clothes Reveal - The Language of Clothing in Colonial and Federal America
ISBN: 0300181078 ISBN-13(EAN): 9780300181074
Издательство: Wiley yUP
Рейтинг:
Цена: 44000.00 T
Наличие на складе: Поставка под заказ.
Описание: Paintings of upper-class men and women tell an important part of the history of costumes, but surviving garments themselves reveal even more. This book features 18th- and early-19th-century garments from the premiere collection of the Colonial Williamsburg Foundation. It is illustrated with more than 300 colour photographs.

Автор: Klanten Robert, Sinofzik Anna
Название: Start Me Up!: New Branding for Businesses
ISBN: 3899555562 ISBN-13(EAN): 9783899555561
Издательство: Gestalten
Рейтинг:
Цена: 38410.00 T
Наличие на складе: Поставка под заказ.
Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.

Автор: Winkreative
Название: Winkreative Design Stories: A Global View on Branding, Design and Publishing
ISBN: 3899555104 ISBN-13(EAN): 9783899555103
Издательство: Gestalten
Рейтинг:
Цена: 48030.00 T
Наличие на складе: Поставка под заказ.
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.

Автор: Kerr, Hillary Power, Katherine
Название: What to wear, where: the how-to handbook for any style situation
ISBN: 0810997037 ISBN-13(EAN): 9780810997035
Издательство: Abrams
Рейтинг:
Цена: 12860.00 T
Наличие на складе: Невозможна поставка.
Описание: The second book from the authors of Who What Wear, this book details what to wear for over 50 occasions.

Автор: Marwick Alice E.
Название: Status Update: Celebrity, Publicity, and Branding in the Social Media Age
ISBN: 030020938X ISBN-13(EAN): 9780300209389
Издательство: Wiley yUP
Рейтинг:
Цена: 18690.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.

Автор: Felix, Rahel M.
Название: Branding Property
ISBN: 3037682213 ISBN-13(EAN): 9783037682210
Издательство: Thames & Hudson
Рейтинг:
Цена: 54950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.

Название: Branding
ISBN: 2880468051 ISBN-13(EAN): 9782880468057
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 20230.00 T
Наличие на складе: Поставка под заказ.
Описание: Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices. All the design groups who contributed to this book have achieved innovative and practical solutions to challenging briefs set by clients. Each chapter contains an introductory essay followed by images incorporating their initial sketches, design development, research materials and finished work. Several of the chapters also feature previously unpublished work. Extended picture captions and comments from a range of creatives involved also accompany the images, elucidating the processes and methodology used. Branding: From Brief to Finished Solution is the definitive resource for anyone involved in the branding process.

Название: Yes Logo: 40 Years of Branding, Design and Communication
ISBN: 1906155372 ISBN-13(EAN): 9781906155377
Издательство: Black Dog publishing
Рейтинг:
Цена: 38500.00 T
Наличие на складе: Нет в наличии.
Описание: 40 Years of Branding and Design by Michael Peters and Partners. Chronicles the story of Michael Peters, one of Britains most significant design luminaries. Throughout his career Peters has worked on highly successful campaigns, ranging from Birds Eye food products to Penhaligons perfume. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design.

Название: Go Logo: A Handbook to the Art of Global Branding
ISBN: 1592535178 ISBN-13(EAN): 9781592535170
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 28330.00 T
Наличие на складе: Поставка под заказ.

Автор: Danto Arthur C
Название: What Art is: 100 Works, 100 Years
ISBN: 030017487X ISBN-13(EAN): 9780300174878
Издательство: Wiley yUP
Цена: 20890.00 T
Наличие на складе: Поставка под заказ.
Описание: What is it to be a work of art? Renowned author and critic Arthur C. Danto addresses this fundamental, complex question. Part philosophical monograph and part memoiristic meditation, "What Art Is challenges" the popular interpretation that art is an indefinable concept, instead bringing to light the properties that constitute universal meaning. Danto argues that despite varied approaches, a work of art is always defined by two essential criteria: meaning and embodiment, as well as one additional criterion contributed by the viewer: interpretation. Danto crafts his argument in an accessible manner that engages with both philosophy and art across genres and eras, beginning with Plato's definition of art in The Republic, and continuing through the progress of art as a series of discoveries, including such innovations as perspective, chiaroscuro, and physiognomy. Danto concludes with a fascinating discussion of Andy Warhol's famous shipping cartons, which are visually indistinguishable from the everyday objects they represent. Throughout, Danto considers the contributions of philosophers including Descartes, Kant, and Hegel, and artists from Michelangelo and Poussin to Duchamp and Warhol in this far-reaching examination of the interconnectivity and universality of aesthetic production.