Social Media Marketing in Tourism and Hospitality, Minazzi Roberta

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1138247596 ISBN-13(EAN): 9781138247598
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
Рейтинг:
Цена: 16660.00 T
Наличие на складе: Есть
Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Camp?n-Cerro
Название: Best Practices in Hospitality and Tourism Marketing and Management
ISBN: 3319916912 ISBN-13(EAN): 9783319916910
Издательство: Springer
Рейтинг:
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyses the positive effects that tourism generates on resident`s quality of life, and how this influences tourists` quality of life as they enjoy an enriching experience in the destination they visit.

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1409420914 ISBN-13(EAN): 9781409420910
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Невозможна поставка.
Описание: Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

Автор: Roberta Minazzi
Название: Social Media Marketing in Tourism and Hospitality
ISBN: 3319382489 ISBN-13(EAN): 9783319382487
Издательство: Springer
Рейтинг:
Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.