Автор: Wheeler Scot R Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook ISBN: 981472565X ISBN-13(EAN): 9789814725651 Издательство: World Scientific Publishing Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In A World With A Seemingly Infinite Amount Of Content And Scores Of Methods For Consuming That Content, Marketing Communication Today Is About Appealing To Individuals, Person By Person. Effectively Appealing To Customers Requires Delivery Of Brand Experiences Built On Relevance And Recognition Of Context. Just As In Any Conversation, Delivering Relevance In Context Requires Understanding The Person One Is Speaking With And Shared Environment.Wheeler Answers The Biggest Question Facing Digital Marketers Today: "With An Ever Expanding Array Of Digital Touch Points At One'S Disposal, How Does One Deliver Content And Experiences Around One'S Brand That Build Relationships And Drives Results?" The Quick Answer To This Is "Through The Application Of Data And Analytics To Drive Highly Relevant, Contextual Targeted Content And Adaptive Experience", But Since This Answer Is Not As Easy To Achieve As It Is To Say, Architecting Experience Has Been Designed To Help Readers Develop The Understanding Of Marketing Data, Technology And Analytics Required To Make This Happen.
Handbook of Blockchain, Digital Finance, and Inclusion, Volume 1: Cryptocurrency, FinTech, InsurTech, and Regulation explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets. Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and will likely dictate the future of finance. The volume not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but it also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature.
Автор: P. Carl Mullan Название: A History of Digital Currency in the United States ISBN: 1137568690 ISBN-13(EAN): 9781137568694 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents detailed case studies of the first commercial internet digital currency systems developed between 1996 and 2004. Transactions completed with the new technology circumvented all US financial regulations, an opening that transnational criminals exploited. Mullan explains how an entire industry of companies, agents, and participants turned a blind eye to crimes being committed in this unsupervised environment. He then tracks the subsequent changes made to US regulations that now prevent such unlicensed activity, illustrating the importance of supervising products and industries that arise from new disruptive technology. This book distills hundreds of hours of interviews with the creators and operators of early digital currency businesses to create detailed case studies of their practices.
Автор: Lee Kuo Chuen, David Название: Handbook of Blockchain, Digital Finance, and Inclusion ISBN: 0128122838 ISBN-13(EAN): 9780128122839 Издательство: Elsevier Science Рейтинг: Цена: 171940.00 T Наличие на складе: Невозможна поставка. Описание:
Handbook of Digital Finance and Financial Inclusion: Cryptocurrency, FinTech, InsurTech, Regulation, ChinaTech, Mobile Security, and Distributed Ledger explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets.
Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and likely to dictate the future of finance. The book not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature.
A companion Volume Two of The Handbook of Digital Banking and Financial Inclusion: ChinaTech, Mobile Security, Distributed Ledger, and Blockchain emphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles.
Written for students and practitioners, it helps lead the way to future possibilities.
Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties
Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography
Provides the only advanced methodical summary of these subjects available today
Handbook of Blockchain, Digital Finance, and Inclusion, Volume 2: ChinaTech, Mobile Security, and Distributed Ledgeremphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles. Written for students and practitioners, it helps lead the way to future possibilities.
Автор: Fouque Название: Handbook on Systemic Risk ISBN: 1107023432 ISBN-13(EAN): 9781107023437 Издательство: Cambridge Academ Рейтинг: Цена: 100320.00 T Наличие на складе: Поставка под заказ. Описание: Written by experts in the field, this book provides researchers with an introduction to the multifaceted aspects of systemic risks facing the global financial markets. It is the editors` aim to stimulate greater interdisciplinary academic research on this critically important topic with immense societal implications.
Автор: Leigh Tesfatsion Название: Handbook of Computational Economics,2 ISBN: 0444512535 ISBN-13(EAN): 9780444512536 Издательство: Elsevier Science Рейтинг: Цена: 140360.00 T Наличие на складе: Поставка под заказ. Описание: Surveys the research on Agent-based Computational Economics, the computational study of economic processes modeled as dynamic systems of interacting agents. This book covers such topics as: learning; empirical validation; network economics; social dynamics; financial markets; innovation and technological change; market design; and more.
Автор: Satyajit Das Название: Structured Products Volume 1: Exotic Options; Interest Rates & Currency (The Swaps & Financial Derivatives Library), 3rd Edition Revised ISBN: 0470821663 ISBN-13(EAN): 9780470821664 Издательство: Wiley Рейтинг: Цена: 116160.00 T Наличие на складе: Поставка под заказ. Описание: Structured Products Volume 1 consists of 4 Parts and 20 Chapters covering applications of derivatives, the creation of synthetic assets using derivaves (such as asset swaps, structured notes and repackaged assets), exotic options, non-generic derivative structures used in interest rates and currency markets (including non-generic swaps, basis (floating-to-floating) swaps, swaptions (options on interest rate swaps), callable bonds, CMT products, IAR products, interest rate and currency structured products.
Автор: Graham Elliott Название: Handbook of Economic Forecasting SET 2A-2B,2A & 2B ISBN: 0444627324 ISBN-13(EAN): 9780444627322 Издательство: Elsevier Science Цена: 191540.00 T Наличие на складе: Невозможна поставка.
Автор: Fabozzi Frank J., Mann Steven V. Название: The Handbook of Fixed Income Securities, Eighth Edition ISBN: 0071768467 ISBN-13(EAN): 9780071768467 Издательство: McGraw-Hill Рейтинг: Цена: 137270.00 T Наличие на складе: Невозможна поставка. Описание: A guide to fixed income securities. It offers information on the advanced products, analytical tools, methodologies, and strategies for identifying and capitalizing on the potential of the fixed income securities market in order to enhance returns. It provides you with the best techniques for taking advantage of this market.
Автор: Golin Название: The Bank Credit Analysis Handbook - A Guide for Analysts, Bankers and Investors 2e ISBN: 0470821574 ISBN-13(EAN): 9780470821572 Издательство: Wiley Рейтинг: Цена: 233370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fully updated and revised The Bank Credit Analysis Handbook, Second Edition explains the role and methodologies of bank credit analysts, giving both investors and practitioners an insider`s perspective on how rating agencies assign all-important credit ratings to banks.
Автор: Cox Название: Handbook of Anti-Money Laundering ISBN: 0470065745 ISBN-13(EAN): 9780470065747 Издательство: Wiley Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: * A comprehensive handbook detailing the most up-to-date regulations as well as providing practical advice and guidance on how to implement them. * Contains the most up-to-date information on all the latest regulations in the industry, including details of the recently updated FATF guidance.
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