Textiles and Fashion: Exploring printed textiles, knitwear, embroidery, menswear and womenswear, Jenny Udale

Автор: Udale, Jenny (open College Of The Arts, Uk)
Название: Textiles and fashion
ISBN: 1350094897 ISBN-13(EAN): 9781350094895
Издательство: Bloomsbury
Цена: 21770 T
Описание: Textiles and Fashion explores the integration oftextile design with fashion, showing the manyways designers use fibre, fabric construction andsurface treatments within a garment and on thebody. It begins with a brief history of textiles infashion, showing the links with technical innovationand social developments. You’ll then briefly learnabout the processes of textile design, includingethical and environmental considerations, aswell as fibre production, dyeing and finishintechniques, before moving on to making the most ofdifferent surface treatments and the ways in whichcolour and trend influence fashion and textiles.This 3rd edition includes updated coverage ofemerging technologies, including smart textilesand 3D printing, and interviews with fashiondesigners to offer insight into how they use textilesin their work. Overall, this is the ideal introductionto using textiles within a fashion context.

Автор: Paul Jobling
Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945
ISBN: 1472533437 ISBN-13(EAN): 9781472533432
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 137280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Автор: Paul Jobling
Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945
ISBN: 1474254462 ISBN-13(EAN): 9781474254465
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.